Anonymous
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Anonymous
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This is going to be a dog product and contract. Doctors use ondansetron for morning sickness, there are too many good ones out there such as Zuplenz which is an oral dissolving strip that tastes like peppermint, or Zofran oral dissolving tablet. Safer, easy, and actual managed care coverage.
If the new drug doesn't have good managed care coverage, it will die quickly. Bendectin has been off the market since 1983, so docs have learned a long time ago what to use and what works. I assume Zofran is generic, which is even worse. If Duchesnay comes out with a heavy hand on the reps (ridiculous training, metrics tracking, ride-a-longs etc.), they will leave in droves! This will definitely be a a relationship driven drug, and DM's lurking around will ruin it. This one will be lucky to go to end, which is 12/31/13!