Current Merial reps- would you join the company again if given the chance?

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It might be a bad idea, considering I have heard that Merial in spite of a recent letter to veterinarians. I was talking to one of my friends who is a Merial rep and he said Merial wasn't filling orders to some of his veterinarians and he didn't even know why they wouldn't fill the order. It makes everyone suspicious too that if they aren't honoring orders to veterinarians, are they too considering the OTC market?????????
 












Anonymous said:
It might be a bad idea, considering I have heard that Merial in spite of a recent letter to veterinarians. I was talking to one of my friends who is a Merial rep and he said Merial wasn't filling orders to some of his veterinarians and he didn't even know why they wouldn't fill the order. It makes everyone suspicious too that if they aren't honoring orders to veterinarians, are they too considering the OTC market?????????
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CONSIDERING IT?????? You freaking idiot!! They have been doing it for years. Every Costco in my area has it ,as well as, the Wal Marts.
 












REALLy?? go to petsmart and check out the new FL display right next to ADV
Tom's letter was a lie
You all better get ready for the merger and hope you have retail experience
 












Why does every thread have to end up a pissing match???

Yes. I would do it again. Sometimes its very rocky. Sometimes it sucks. Sometimes I hate it. But that's only sometimes...MOST of the time I love it. Things could always be better...but they could CERTAINLY be worse, too. The greatest thing we have going for us is that Frontline and Heartgard still rock. There are other good products out there, but WE STILL ROCK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 






Anonymous said:
Why does every thread have to end up a pissing match???

Yes. I would do it again. Sometimes its very rocky. Sometimes it sucks. Sometimes I hate it. But that's only sometimes...MOST of the time I love it. Things could always be better...but they could CERTAINLY be worse, too. The greatest thing we have going for us is that Frontline and Heartgard still rock. There are other good products out there, but WE STILL ROCK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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What are you smoking??
 












No, you're smokin Tom Z's pecker
What a LIAR, LIAR,LIAR
You folks should call for his resignation
Here's the way - just sit home for a week or two. Let your Spring promo fall on its ASS.
You really don't want to go into clinics and face the PetSmart display photos of FL/ADV do you?
Fire Tom! Fire Tom!
On second thought, we love the way your trending out here
 






(yawn) You are soooooo boreing. And what's up with your crazy rage fit at Tom Z???? Whew...must have hurt a lot when he let you go. Hope you aren't packn' any firearms....you sound a bit postal there friend!
 




































Anonymous said:
"Attention all Merial field reps report to Costco break room for Frontline lunch n learn training"

Thanks
Zack
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You should say....Please report to all Target, Walmart Costco, Cableas, Menards,...there are so many its difficult for me to do all the seminars. Hard to believe that some DVM's dont think we are OTC and believe the letter TZ sent out. Funny shit right there boy. Oh almost forgot. What about it showing up in Lowes hardware. Wake up veterinarians FL is OTC and has been for a long time. WE are laughing all the way to the bank. Thanks for your order
 






Well technically we are VHD, not OTC. That's Very High Demand (sorry to you other lower demand, flea only, less effective, look alike-wish-you-were-us products)

VHD products are simply....in high demand. Simple.

Sucks to be you!
 






VHD... that's great. Consumer branding has worked well for Merial to make Frontline Plus "VHD." Merial has done a great job of partnering with the pet owner through mass market media (TV commercials, popular consumer magazines, etc.), while also spending a lot on marketing to the veterinarian to establish their brand. Now good old loveable Betty White holds up a box of Frontline Plus while telling people to go to PetMed to get this product. Merial continues to deny they are direct selling to non-veterinarian outlets, such as Costco, Walmart, Target, Menards, Cabellas, Ace Hardware, Lowes, Petco, Petsmart, etc... and they call it diversion... and that nothing can be done about it. How can a company not know about 40% of their business? They are either incredibly stupid or lying. More and more veterinarians are voting with their dollars to buy other F/T products and calling Merial liars.

Any veterinarian who knows how to operate their client management software will see their declining Frontline Plus sales over time. It's not possible for a veterinarian to compete against OTC channels... they will lose. This is ok for Merial Inc. because their "VHD" product generally sells more year after year, while Merial's market share in the veterinary industry generally goes down year after year. About the only way a Merial rep can increase their Frontline Plus sales is to increase their sales to diverters. Then that Merial rep will compete against their own company because there is a growing probability that "big important hospital customer" will become a house account for Merial. VHD... Diverter... House acct... that is a great business model.

Have a glass of Koolaid and sleep tight.
 












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