Let's try a word problem;
Big Bertha is 100 pounds overweight. She begins treatment with Contrave in January. If Big Bertha loses 4%, how many pounds of excess weight will she lose by December? If you answered 4 whole pounds, you get a big gold star!
Let's try another one;
Large Larry weighs 400 pounds. His doctor tells him he must lose weight. Large Larry begins taking Contrave in April. Based on the clinical data, how many pounds of total body weight will Large Larry shed over the course of 12 months if he loses 4%? That's right; Larry will lose a whopping 16 pounds bringing him to a nice healthy 386! Everybody wins!
OK. One more:
Little Tommy Takeda has a new weight loss product to launch. It's called Contrave and it's a fixed dose combination of two old generic compounds. Based on dismal clinical efficacy, astronomical cost and zero managed care coverage, how many prescriptions can Tommy Takeda expect to sell during the first year of launch? Are you ready? Zero. Tommy Takeda will sell zero prescriptions of Contrave during the first year of launch.
Looking damn good Takeda!