The OIG is digging deep into Forest Promotional Activities, prompting additional training for many of you. VP's, Area Directors, RD's, and to some extent, DM's buffer themselves from the battlefield- what goes on daily in front of the MD. Most reps realize that speakers don't always use the slide deck or make an attempt to use the slide deck (btw, what does that mean, making an attempt to use the slide deck?... That the MD's mouse jammed and she could forward the slides? Or PowerPoint encountered multiple errors preventing the MD from opening the deck? Or maybe that the MD forgot to bring their laptop, but they really tried not to forget) Most reps realize that some MDs use samples for a family member or friend; that some calls may not include the necessary fair balance, that MD's that speak (get paid) usually use more of that companies product, that post call notes create documentation against you, never for you- when was the last time u heard a vm stating that Forest was including quality post call notes in the bonus and commission structure? "We want to work with you"- Promotional Guidelines mantra, as one of their goons gets on stage inviting reps to report "curious promotional activity". Call that number and your marked. 3 things happen after that phone call:
1. Compliance measures the amount of risk to the company from the callers event.
2. Compliance assesses collateral damage- who else knows what you know?
3. Compliance isolates you, and notifies a "manager" in your Area. I have proof of all 3.
Most reps know these things are true, and truth be told, so does management. The luxury of management is to say, "C'mon, you know you shouldn't have done that. You know you ant leave samples to an MD as an incentive to increase share. What, you took lunch to a prescriber to grow ur business? What were you thinking?" Common sense left the building sometime back, as did loyalty and integrity. To call this Agreement an "Integrity Agreement" is like Santa Claus. Sure he exists- just like Forest demonstrates integrity. It's a Covers It's Ass agreement. It is not for Your Protection, it's for the companies protection. If you don't sign it, ur fired, if u do sign it, and you hear an MD ask about Viibryd for generalized anxiety, and you or ur counterpart says, viibryd treats depression and dep pts have anxiety, then YOU are subject up to jail.... and if Forest is sued down the road, the CIA says they can come looking for you for money. The CIA is a game, and Forest is a game player, played by smooth talking executives that messed with the government one too many times. Keep this post earmarked for future reference when Forest pays another $200M plus fine in the next 12 months for off label Savella promotion. Uncle Sam doesn't like companies that rip him off, and neither do I.
1. Compliance measures the amount of risk to the company from the callers event.
2. Compliance assesses collateral damage- who else knows what you know?
3. Compliance isolates you, and notifies a "manager" in your Area. I have proof of all 3.
Most reps know these things are true, and truth be told, so does management. The luxury of management is to say, "C'mon, you know you shouldn't have done that. You know you ant leave samples to an MD as an incentive to increase share. What, you took lunch to a prescriber to grow ur business? What were you thinking?" Common sense left the building sometime back, as did loyalty and integrity. To call this Agreement an "Integrity Agreement" is like Santa Claus. Sure he exists- just like Forest demonstrates integrity. It's a Covers It's Ass agreement. It is not for Your Protection, it's for the companies protection. If you don't sign it, ur fired, if u do sign it, and you hear an MD ask about Viibryd for generalized anxiety, and you or ur counterpart says, viibryd treats depression and dep pts have anxiety, then YOU are subject up to jail.... and if Forest is sued down the road, the CIA says they can come looking for you for money. The CIA is a game, and Forest is a game player, played by smooth talking executives that messed with the government one too many times. Keep this post earmarked for future reference when Forest pays another $200M plus fine in the next 12 months for off label Savella promotion. Uncle Sam doesn't like companies that rip him off, and neither do I.