Here is the reality, is 09% cyclosporine marginally better then the .05%, yes it is. Is it sooo much better that MD's or OD's will go through a process or change company loyalty, no its not (sorry). You have a couple of handfuls of supporters that give you all false hope that the drug will take off....eventually. It wont. If you don't gain momentum 12 months into a launch, Covid or no Covid your product is toast. Cequa is cemented to a 5% or below share, period.
What do you all think is going to propel Cequa to a double digit share? A new program? Ground breaking study??!?!?! Its cyclosporine. if doctors havent hopped on it now they never will. They have moved on.
Staying here is like seeing the glacier from the wheelhouse of the Titanic hours before others and deciding to stay on it to see what happens.
Xiidra is at a 25% share and has been since 12-18 months post launch. Is it going to propel to 40% down the road? No, It wont. You need to buy BROAD coverage at this point and Sun is too cheap to do it nor do you have the demand or share to convince a plan to risk their essentially guaranteed rebate from your competitor.
**me patting you on the bum and sending you on your way**