Ceftaroline

Quote












Anonymous said:
Forest has a crap pipeline. Crap pay. Crap managers. AND SERIOUSLY CRAP LEADERSHIP....run away!
Click to expand...

Actually there is some "potential" in the pipeline and Ceftaroline is a decent drug, unfortunately Forest has it, and unfortunately they will listen to the same old advisors who will take them down some stupid road and never realize their potential. Marketing is a mess and needs to be flushed out. This company is a cess poll on 3rd Ave.
 






Anonymous said:
Forest, do yourself a favor and avoid these so called "hospital experts". All you will get is a whole lot of "you don't know what you are doing", "when I was with Pfizer we...." , "when I was with Wyeth we.....", etc. they will second guess all your decisions and come with preconceived notions of where the drug can and can't be sold. Whining babies and an attitude of entitlement is all you will get with this group.
Click to expand...

There are no pre-conceived notions in the hospital environment. It damn tough, and getting tougher every year. Good luck if you think a non-experienced hospital rep. will even be able to uncover access to most of the prescribing physicians for this antibiotic. If they think its like walking into a Dr. office and handling out a few samples with a 30 second detail, they will hate being a hospital rep. Just trying to get to your prescribers can be pure hell. And they will need serious relationships to boot.
 






Anonymous said:
There are no pre-conceived notions in the hospital environment. It damn tough, and getting tougher every year. Good luck if you think a non-experienced hospital rep. will even be able to uncover access to most of the prescribing physicians for this antibiotic. If they think its like walking into a Dr. office and handling out a few samples with a 30 second detail, they will hate being a hospital rep. Just trying to get to your prescribers can be pure hell. And they will need serious relationships to boot.
Click to expand...

Take a look around, most of the management has no hospital experience. It's not that complicated. Any monkey can hang around in the hospital cafeteria. Many of the most successful antibiotics were sold by reps promoted into hospital positons. Rocephin is a perfect example, you think every one of those people had the all mighty antibiotic or hospital experience prior to selling Rocephin? I don't think so. Bottom line is that if you think Forest is going about this the wrong way then stay away and stick with your current "hospital" position.
 






Anonymous said:
Take a look around, most of the management has no hospital experience. It's not that complicated. Any monkey can hang around in the hospital cafeteria. Many of the most successful antibiotics were sold by reps promoted into hospital positons. Rocephin is a perfect example, you think every one of those people had the all mighty antibiotic or hospital experience prior to selling Rocephin? I don't think so. Bottom line is that if you think Forest is going about this the wrong way then stay away and stick with your current "hospital" position.
Click to expand...

This is your typical ding-a-ling. When rocephin was around hospital access was still good. A rep. could walk into a hospital, go to different units on floors, do lunch with staff to get to doctors. It ain't that way anymore bucko. The free ride left about 3 years ago. And back just a few years ago, you didn't have the explosion in antibiotic resistance like what is seen today. Only MRSA was becoming the problem, now you've got intrinsic resistant gram + and an upswing of resistant gram - bugs. Like trying to sell through a minefield-makes the environment a whole lot different. But of course, you primary care reps. think you can squeeze years of knowledge into a minute second. Doctors won't even give you the time of day.
 






Anonymous said:
You are correct. There are too many roadblocks at the hospitals today. Access is becoming impossible for even the most tenured hospital reps with long-standing relationships . PC reps only know how to sample-drop. There's no sampling in the hospitals so they wouldn't have a clue how else to see their customers. Forget about dealing with contracts and pricing negotiations. Forest needs to stick with experienced hospital reps even if it costs them more money. The hospital rep position is considered a promotion for a reason.
Click to expand...


"But that is why we hired you, to sell the realtionship!" I am so glad to see the end of this miserable company and even more depressing industory I look forward to the day my old DM.

News flash, you don't need more than 500 reps, a good drug, and some sort of novel ability to differentiate your drug and if there are generics cut your sales estimates by 95%. If you bring nothing new to the table for AD, Heart Disease, Cancer, Stroke, or maybe even autism,and your drug does not substatially show a difference in a prescribers mind...than just go ahead an find a nice strong wall to lay your head up on each day. Oh and take your MVA and stick it somewhere.
 






Why does one need "Hospital experience" to sell this drug? I challenge this premise. Successful sales people can be dropped into any environment, adapt, and sell. It depends on the individual not the experience. Agreed, some PC Reps are muffin toters and sample droppers but not all of them. Some of us hold ourselves to a higher standard, posses a winning mentality, have the skill set, and live in a culture of accountability. I think it's total bs to say that PC reps can't sell in the hospital environment.
 






Anonymous said:
Why does one need "Hospital experience" to sell this drug? I challenge this premise. Successful sales people can be dropped into any environment, adapt, and sell. It depends on the individual not the experience. Agreed, some PC Reps are muffin toters and sample droppers but not all of them. Some of us hold ourselves to a higher standard, posses a winning mentality, have the skill set, and live in a culture of accountability. I think it's total bs to say that PC reps can't sell in the hospital environment.
Click to expand...

Simply because the environment has changed so much it is almost impossible to quickly manage the hospital environment. If you had read the above posts about that, you would not have been so naive in your comments. Most tenured hospital reps. don't like the difficulties they face in the institutional market, so you can imagine how a PC rep. coming in new to this environment will feel. Most hate it, and want out.
 






Agreed....this drug is a tough sell no matter if your previous background includes antibiotic experience or not. It's not like those with hospital sales experience are "blowing" this out over those reps with no previous hospital experience. It really just boils down to the clinical needs per account. If your hospital sees a need for it, they'll find a place to use it....if they don't, well, then pray....ALOT!!! Lol
 






Anonymous said:
Agreed....this drug is a tough sell no matter if your previous background includes antibiotic experience or not. It's not like those with hospital sales experience are "blowing" this out over those reps with no previous hospital experience. It really just boils down to the clinical needs per account. If your hospital sees a need for it, they'll find a place to use it....if they don't, well, then pray....ALOT!!! Lol
Click to expand...
You have just validated my point. Successful sales people know how to uncover the need or in some cases create the need to move away from pain and will make it happen. It sounds to me like institutional selling is a level playing field because everyone has similar challenges and the best sales people who are willing to work smarter and harder will come out on top. What are the successful sales people doing who are in top 25% differently than those who aren't performing?
 






Anonymous said:
You have just validated my point. Successful sales people know how to uncover the need or in some cases create the need to move away from pain and will make it happen. It sounds to me like institutional selling is a level playing field because everyone has similar challenges and the best sales people who are willing to work smarter and harder will come out on top. What are the successful sales people doing who are in top 25% differently than those who aren't performing?
Click to expand...

I agree 100%. so far there has been no difference in performance between those with hospital experience and those without. Also no difference between those with antibiotic sales experience and those without. Take a look within your own teams and I am sure you will see the same. It's not that complicated
 






Anonymous said:
I agree 100%. so far there has been no difference in performance between those with hospital experience and those without. Also no difference between those with antibiotic sales experience and those without. Take a look within your own teams and I am sure you will see the same. It's not that complicated
Click to expand...

Its the Antibiotic subcommittee that will make or break your territory. If you have academics that tightly control abs then you're screwed. If you have community hospitals that don't restrict antibiotics then you'll get empiric business and you're golden. Not much to do with being a good rep. However, bad reps will be obvious in this role
 












Anonymous said:
Is there anyone that enjoys selling this drug? It seems like everyone in the hospital division is depressed or miserable...
Click to expand...

Both for me. Selling anything new is a long shot in the hospital environment. They are all just following national protocols, and trying to use generics whenever possible. We are not in either group so it will not happen at all for us. In the meantime we will keep cashing our checks and acting like business is coming shortly. Game over!!
 






Top Bottom
Back
Quote