Ceftaroline

[Anonymous]

Positive FDA review a couple days ago---lets hope the idiots in marketing dont screw this up.

 

[Anonymous]

Positive FDA review a couple days ago---lets hope the idiots in marketing dont screw this up.

It's not "the idiots in marketing"..it's the idiot reps/DMs that talk off label and discuss the product before it's official launch that would screw things up!

 

[Anonymous]

refresh my memory . . . .

how are campral and combunox going right now??

must have been the reps fault, not the splendor ideas from marketing

 

[Anonymous]

Regarding Savella as well - What did marketing used to have us calling multi-measure ? I really can't even remember. Doctors looked at us like we were idiots and we were told they were going to love it. That's completely gone now. Marketing should have to actually go out and try this out on real physicians before telling us we have to do it 10 times a day. Oh wait, they wouldn't get to see any doctors either.

 

[Anonymous]

It's not "the idiots in marketing"..it's the idiot reps/DMs that talk off label and discuss the product before it's official launch that would screw things up!

No, usually it is something said in Marketing that gets passed down through the channels and a stupid DM passes it along thinking they may get an edge. You have a souped up Cephalosporin followed by additional ones-plenty of room for business in this market-unless of course the marketing idiots do something stupid..like open their mouths. Marketing is full of reruns who have not seen the light of day nor have they spoken to a prescriber out side of a bogus ad board set up by some bogus company who has never been out in the field and who would not know a prescriber from a cashier at MacDonalds. Welcome to antiinfectives-Forests version

 

[Anonymous]

So is this stuff going to have an indication for MRSA or just activity. Glaxo brought out a topical a while back that showed promise but did not have the actual indication.....Big difference...

Unless it shows a quantifiable difference then we all just have another "salesman's drug"

Geez....

 

[Anonymous]

So is this stuff going to have an indication for MRSA or just activity. Glaxo brought out a topical a while back that showed promise but did not have the actual indication.....Big difference...

Unless it shows a quantifiable difference then we all just have another "salesman's drug"

Geez....

If you are incapable of looking the drug up to determine the indications that are being sought, then you are incapable of promoting this drug. Its a simple task. This is a hospital based antibiotic, not an outpatient topical for minor infections. A hospital based drug is significantly more complex than a retail based product. I can only hope that a company with no hospital sales division experience has enough brains to know that if they do not hire very experienced managers and reps. to promote a product that is heavily scientific based in prmotion, then there is not way the drug will be launched effectively. Unless, you have experience in the hospital environment, then you do not understand the significant barriers to product utilization. Restrictions, health-care reform, alogrhythms, drug formulary process, resistance issues, lack of physician autonomy in prescribing, just the tip of the iceburg.

 

[Anonymous]

If you are incapable of looking the drug up to determine the indications that are being sought, then you are incapable of promoting this drug. Its a simple task. This is a hospital based antibiotic, not an outpatient topical for minor infections. A hospital based drug is significantly more complex than a retail based product. I can only hope that a company with no hospital sales division experience has enough brains to know that if they do not hire very experienced managers and reps. to promote a product that is heavily scientific based in prmotion, then there is not way the drug will be launched effectively. Unless, you have experience in the hospital environment, then you do not understand the significant barriers to product utilization. Restrictions, health-care reform, alogrhythms, drug formulary process, resistance issues, lack of physician autonomy in prescribing, just the tip of the iceburg.

you are correct, all of what you say above is exactly why Forest will screw the drug up. Zero experience with this marketplace.

 

[Anonymous]

If you are incapable of looking the drug up to determine the indications that are being sought, then you are incapable of promoting this drug. Its a simple task. This is a hospital based antibiotic, not an outpatient topical for minor infections. A hospital based drug is significantly more complex than a retail based product. I can only hope that a company with no hospital sales division experience has enough brains to know that if they do not hire very experienced managers and reps. to promote a product that is heavily scientific based in prmotion, then there is not way the drug will be launched effectively. Unless, you have experience in the hospital environment, then you do not understand the significant barriers to product utilization. Restrictions, health-care reform, alogrhythms, drug formulary process, resistance issues, lack of physician autonomy in prescribing, just the tip of the iceburg.

They are already getting off to a bad start with the "personality and behavior tests". How do they expect to find good reps that way? Let me see...if a rep has an excellent record in sales in the hospital environment, but doesn't do well on the personality test, they aren't considered? If so, this says volumes about Forest, and what it says isn't good.

 

[Anonymous]

They are already getting off to a bad start with the "personality and behavior tests". How do they expect to find good reps that way? Let me see...if a rep has an excellent record in sales in the hospital environment, but doesn't do well on the personality test, they aren't considered? If so, this says volumes about Forest, and what it says isn't good.

Couldn't agree more. Why doesn't forest forget about who can pass these stupid tests and interview based on relationships, known the hospital environment, proven record, etc. I'd rather have someone who knows their crap and can move the product than someone who can figure out what the hell this personality test could/ could not prove. There will be very few reps that have the hospital experience needed to get this thing off the ground. So stop hiding behind a test and start interviewing face to face and see what's really out here!

 

[Anonymous]

Couldn't agree more. Why doesn't forest forget about who can pass these stupid tests and interview based on relationships, known the hospital environment, proven record, etc. I'd rather have someone who knows their crap and can move the product than someone who can figure out what the hell this personality test could/ could not prove. There will be very few reps that have the hospital experience needed to get this thing off the ground. So stop hiding behind a test and start interviewing face to face and see what's really out here!

Forest, do yourself a favor and avoid these so called "hospital experts". All you will get is a whole lot of "you don't know what you are doing", "when I was with Pfizer we...." , "when I was with Wyeth we.....", etc. they will second guess all your decisions and come with preconceived notions of where the drug can and can't be sold. Whining babies and an attitude of entitlement is all you will get with this group.

 

[Anonymous]

It's not "the idiots in marketing"..it's the idiot reps/DMs that talk off label and discuss the product before it's official launch that would screw things up!

wrongo pal, it all starts with marketing and you have the worst marketing in the business

 

[Anonymous]

Forest, do yourself a favor and avoid these so called "hospital experts". All you will get is a whole lot of "you don't know what you are doing", "when I was with Pfizer we...." , "when I was with Wyeth we.....", etc. they will second guess all your decisions and come with preconceived notions of where the drug can and can't be sold. Whining babies and an attitude of entitlement is all you will get with this group.

Stuck in PC are you? 10 calls a day 6 signatures whether they need samples or not. Lunch everyday w/ offices that can't make a dent in your business. Is this getting to you? Forest can't afford to not hire from outside the company because your PC butt doesn't understand the hospital environment. Why don't you stop and get some cookies to drop off at your next office!

 

[Anonymous]

I understand that Forest plans to promote from within - PC reps. I only hope that Forest understands by doing so that this Launch will be negatively effected by the lack of professional contacts, rep trax approval and just understanding the politics and access in the ICU and ED and to the ID physcians. The PC reps will take way to long to uncover the knowledge that experienced hospital reps take for granted. If you want the best quickest sales results you have to pay for the best in hospital experience and ICU, ED, Sepsis protocol and General Surgeon relationships. Good Luck on hiring quality professionals.

 

[Anonymous]

I understand that Forest plans to promote from within - PC reps. I only hope that Forest understands by doing so that this Launch will be negatively effected by the lack of professional contacts, rep trax approval and just understanding the politics and access in the ICU and ED and to the ID physcians. The PC reps will take way to long to uncover the knowledge that experienced hospital reps take for granted. If you want the best quickest sales results you have to pay for the best in hospital experience and ICU, ED, Sepsis protocol and General Surgeon relationships. Good Luck on hiring quality professionals.

Good post, you nailed it. This person understands selling in the hospital environment.

 

[Anonymous]

I understand that Forest plans to promote from within - PC reps. I only hope that Forest understands by doing so that this Launch will be negatively effected by the lack of professional contacts, rep trax approval and just understanding the politics and access in the ICU and ED and to the ID physcians. The PC reps will take way to long to uncover the knowledge that experienced hospital reps take for granted. If you want the best quickest sales results you have to pay for the best in hospital experience and ICU, ED, Sepsis protocol and General Surgeon relationships. Good Luck on hiring quality professionals.

Go ahead and hire the hospital reps, my crystal ball says 6 months into launch your board is complaining that Forest doesn't know how to sell ceftaroline and the whining about "no access" in hospitals will begin. Rep trax approval is not a good reason to hire a hospital rep, my dog can get Rep Trax approval if he pays the fee.

If you must hire for hospital sales then here's the formula:

Hire reps from Roche that sold rocephin or former Wyeth reps that sold zosyn and you will get the empiric market

Hire reps from Pfizer (zyvox), Cubist (cubicin), or Wyeth (tygacil) and you will get salvage therapy

Hire reps from Astellas (vibativ) and you will get neither

 

[Anonymous]

Stuck in PC are you? 10 calls a day 6 signatures whether they need samples or not. Lunch everyday w/ offices that can't make a dent in your business. Is this getting to you? Forest can't afford to not hire from outside the company because your PC butt doesn't understand the hospital environment. Why don't you stop and get some cookies to drop off at your next office!

What did you do before you became such a great hospital rep? let me guess....PC? Get off your high horse, you are obviously either not successful in your current role or unemployed. why else would you come to a shit company like Forest?

 

[Anonymous]

Go ahead and hire the hospital reps, my crystal ball says 6 months into launch your board is complaining that Forest doesn't know how to sell ceftaroline and the whining about "no access" in hospitals will begin. Rep trax approval is not a good reason to hire a hospital rep, my dog can get Rep Trax approval if he pays the fee.

If you must hire for hospital sales then here's the formula:

Hire reps from Roche that sold rocephin or former Wyeth reps that sold zosyn and you will get the empiric market

Hire reps from Pfizer (zyvox), Cubist (cubicin), or Wyeth (tygacil) and you will get salvage therapy

Hire reps from Astellas (vibativ) and you will get neither

Very keen observation regarding Astellas. Their reps and managers do not have a clue how to sell anti-infectives or work the hospital. The majority of them will be a terrible hire.

 

[Anonymous]

To above post #16. You my friend are 100% correct. Vibactiv ha... haha... hahaha ...... hahahahahah.... hahahahahahahahaha..... lol lol lol .....ROFLMA off. Funniest comment on this board this month. You are definitely a hospital rep. Good luck to you.

 

[Anonymous]

I understand that Forest plans to promote from within - PC reps. I only hope that Forest understands by doing so that this Launch will be negatively effected by the lack of professional contacts, rep trax approval and just understanding the politics and access in the ICU and ED and to the ID physcians. The PC reps will take way to long to uncover the knowledge that experienced hospital reps take for granted. If you want the best quickest sales results you have to pay for the best in hospital experience and ICU, ED, Sepsis protocol and General Surgeon relationships. Good Luck on hiring quality professionals.

You are correct. There are too many roadblocks at the hospitals today. Access is becoming impossible for even the most tenured hospital reps with long-standing relationships . PC reps only know how to sample-drop. There's no sampling in the hospitals so they wouldn't have a clue how else to see their customers. Forget about dealing with contracts and pricing negotiations. Forest needs to stick with experienced hospital reps even if it costs them more money. The hospital rep position is considered a promotion for a reason.