Buyer of Forest Labs?

[Anonymous]

Exactly.

Lipitor=Pfizer KNEW/SAW the potential, and hence bought the company/product(s).

Pfizer made the product #1, no, it was the product itself.

Pfizer's lack of internal creativity is evident. Pfizer solely has relied upon acquired company to grow Pfizer's cadre of products.

I completely disagree with you. A superior product (if any of them were indeed actually superior) does not become #1 by selling itself. Lipitor sold itself?! Not at all. I slugged it out every day for 5 years selling against Zocor (and others). Norvasc sold itself? No my friend, there were 15 other completely available ways to lower blood pressure, most of them generic. Pfizer took good drugs and made them great and improved the quality of people's lives.

 

[Anonymous]

I completely disagree with you. A superior product (if any of them were indeed actually superior) does not become #1 by selling itself. Lipitor sold itself?! Not at all. I slugged it out every day for 5 years selling against Zocor (and others). Norvasc sold itself? No my friend, there were 15 other completely available ways to lower blood pressure, most of them generic. Pfizer took good drugs and made them great and improved the quality of people's lives.

Sorry, but it doesnt matter what you think. It must hurt your feelings that your meds did the heavy lifting for you, but its true.

Over the past decade, we've proven that our major hits of 15-20 years ago were more the results of excellent compounds than of our sales and marketing excellence. Look at how many times drugs with no real data have captured MAJOR market share from our drugs, when we already had a 1st in class drug firmly in place?
We've been exposed as frauds. Why do you think almost all of the marketing and sales SVPs and Directors from our glory days are no longer here? And worse yet, why are they all working in one of just 3 or 4 SMALL pharma companies, if they even have pharma jobs at all? Because everyone now knows that we aint what we were cracked up to be.

 

[Anonymous]

Sorry, but it doesnt matter what you think. It must hurt your feelings that your meds did the heavy lifting for you, but its true.

Over the past decade, we've proven that our major hits of 15-20 years ago were more the results of excellent compounds than of our sales and marketing excellence. Look at how many times drugs with no real data have captured MAJOR market share from our drugs, when we already had a 1st in class drug firmly in place?
We've been exposed as frauds. Why do you think almost all of the marketing and sales SVPs and Directors from our glory days are no longer here? And worse yet, why are they all working in one of just 3 or 4 SMALL pharma companies, if they even have pharma jobs at all? Because everyone now knows that we aint what we were cracked up to be.

AND formulary coverage that grew the market share.

Sales people? Sure, the sample dropping helped.

Let's face it tho: the product itself and the formulary coverage drove the bus.

The samples and lunches were added expenses the ride.

 

[Anonymous]

Sorry, but it doesnt matter what you think. It must hurt your feelings that your meds did the heavy lifting for you, but its true.

Over the past decade, we've proven that our major hits of 15-20 years ago were more the results of excellent compounds than of our sales and marketing excellence. Look at how many times drugs with no real data have captured MAJOR market share from our drugs, when we already had a 1st in class drug firmly in place?
We've been exposed as frauds. Why do you think almost all of the marketing and sales SVPs and Directors from our glory days are no longer here? And worse yet, why are they all working in one of just 3 or 4 SMALL pharma companies, if they even have pharma jobs at all? Because everyone now knows that we aint what we were cracked up to be.

True. My Powers counterpart always complained about losing major share to Vioxx when Celebrex had been out first by about a year. WTF?! And she couldnt get Celebrex on formulary, and went postal when Vioxx beat her to almost every formulary she had. She ended up quitting. Not purely her fault though, because her other counterparts and manager SUCKED!

 

[Anonymous]

Sorry, but it doesnt matter what you think. It must hurt your feelings that your meds did the heavy lifting for you, but its true.

Over the past decade, we've proven that our major hits of 15-20 years ago were more the results of excellent compounds than of our sales and marketing excellence. Look at how many times drugs with no real data have captured MAJOR market share from our drugs, when we already had a 1st in class drug firmly in place?
We've been exposed as frauds. Why do you think almost all of the marketing and sales SVPs and Directors from our glory days are no longer here? And worse yet, why are they all working in one of just 3 or 4 SMALL pharma companies, if they even have pharma jobs at all? Because everyone now knows that we aint what we were cracked up to be.

Our marketing departments were filled with empty suits. Zoloft Smile? Viva Viagra? Caduet "nine box grid"? Give me and 3 hand-picked HOFers a half million dollars, and we would design an award winning advertorial, field tested with academicians, KOLs, and high prescribers AND their patients. Our Madison Ave marketing drones dont have an effin' CLUE about what drives sales!