This is nothing new for Butler. They pulled the same card out of their hat when they cut the notorious deal with VCA. They started it all by offering low ball margins in order to pry the business away from the equally scummy folks at Henry Schein. Adding VMG to the list just makes sense to the geniuses who run the show at Butler. They are pursuing additional low margin business to offset profit loss by hopefully increasing sales volume. This is a tough way to survive but look at what it did for MWI.
Ask a Butler sales rep how they stand to benefit from this latest move by their company. How do think these folks will fare the next time Butler changes hands? It did wonders for their collective income last time.
Want to have some fun? Take a look at the current membership of VMG. How many of these veterinarians ever put much value in distribution anyway? A good many of them are notorius price shoppers who consider themselves to be superior to the less fortunate colleage down the street.
Birds of a feather flock together in a dog eat dog world!
Ask a Butler sales rep how they stand to benefit from this latest move by their company. How do think these folks will fare the next time Butler changes hands? It did wonders for their collective income last time.
Want to have some fun? Take a look at the current membership of VMG. How many of these veterinarians ever put much value in distribution anyway? A good many of them are notorius price shoppers who consider themselves to be superior to the less fortunate colleage down the street.
Birds of a feather flock together in a dog eat dog world!
