Biotronik Training

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Anonymous said:
Let me answer your question this way: you should not begin your CRM career with ANY company that is not the number one or two market leader in your particular geography. In order to become proficient in this industry, you have to be able to count on a certain consistent volume of cases where you can develop a sense of confidence about the technical aspects of being a good rep. Moreover, you need to be working with 2 or 3 different implanters. If you are stuck in the same lab doing 7 cases a week, you are going to get good at covering THAT lab, but will fall flat on your face when you have to go to another lab and they approach things in a completely different manner.

All that being said, Biotronik has certain areas where they offer this type of environment to a newbie: Vegas, St Louis, Denver, South Carolina, etc. If you have no previous experience, then make sure you are joining a team that can help you get some right out of the gate. If you're in Miami - that might mean Sorin! Regardless of the quality of the in-house training, it cannot make up for applying it in the field 5 times a week. For example, how well do you remember the French you took in High School? Think it would have stuck if you had moved to France andlived there for a few years? Application Application Application...

Biotronik's training program for people without previous CRM experience is good, but it is not radically different from the Big 3. Sure, there's not nearly as much "glossiness", but the elements are there. You can also count on being in a much smaller class - if thats important to you.
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Great advice! Not a "who" question - but a "where" question.

All that said, this "industry" has had it's "Second turning" and rapidly approaching it's "Third turning" (we may already be in it, can't really see it till it's over) I am hanging in for the "Fourth turning" - what a ride that will be!

Selling is rapidly moving to contract, capatative pricing, and commodity levels. There is simply no margin left to pay "big" sales commissions. (so they say) Can a "decent" living be made? Yes. Will you make upper six digits like some of the "old geezers" back in the day when rate response was the "new thing?" - Most likely not. For all the folks that can't, or don't know how to sell to the "C" suite - "Y'all are in trouble!" Your only hope is to be very, very technically astute. (to influence the docs that still have influence higher in the food chain.)

As for training at the "Big 3," due to those ASP cuts, training was the first to go. I am always amazed when the "new kids" can't troubleshoot and the EPs eat their lunch in the process. Therefore I would agree, Bio training is most likely not any worse or better than the others.

I heard Prep-MD costs like 25K and I am not sure how much ATI costs. I doubt ROI is there other than perhaps opening a door.

eh, I'm tired, let me grab an Ensure and take a nap.
 






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