anonymous
Guest
anonymous
Guest
Over saturation? You’ve just evidenced that you have no clue what you’re talking about. Abbvie has always had many more reps than Biohaven does as well as a much more robust budget, yet we’ve more than held our own. Cutting back on the footprint would only give them room to take over and run away with market share. Biohaven managed to do what we’ve done with a fraction of a sales force that our competition has. Pfizer bought us for one reason: CGRP. Nurtec is the only medication we have so they are going to expect to see a sizable return in that investment and cutting back while the competition outnumbers them isn’t going to do it. They are going to want to overtake Ubrelvy pure and simple.
Well said. Pfizer is horrible at launching products and they are looking to Nurtec to sell 6 Billion by 2025
They may lay people off it doesn't sell well over the next year or two..but they are actually doubling the sales force that sells it to dominate Abbvie. Reps will be fine for at least a year after acquisition.