AZ Crestor Target List = Joke. Your thoughts please













We are being paid on a share-of-voice contract, with sales being secondary. Ask your AZ rep. AZ is a metric driven company. They have not been a sales organization for years. In fact, they are ashamed to admit that they "sell" pharmaceuticals, just like GSK. We have 0 loyalty to AZ. At the end of a year, this contract is gone, maybe sooner. Just lie about your calls. Life will be a lot easier.

Amen! This job is temporary at best. Make it easier on your self.
 












the worst bunch of targets i have ever seen in 15+ yrs in the business, the truth is what it is and this list is trash

Hold tight we are being put in to place to take over promotion of Crestor when AZ lets it reps go. Do you think that AZ didn't know the list was trash. If the doctor isn't being call on it's because they are dead, retired, moved or no see they know that at AZ. You'll see we'll take over all the Crestor promotion and the AZ reps will be let go. That's the nature of this business now!
 






contract reps will not take our jobs, the end result when lipitor goes generic-contract reps term will end and majority of AZ reps will lose their jobs except for certain regions
 












Why do you think it will be over in less than 12 months?

Because the Ocean team is here to grow sales. Look at the track record with other generic shifts, ACE inhibitors, NSAIDs etc. Unless there is a dramatic clinical benefit (unique selling proposition) the generic will always win. Medicaid is already getting tough on the statin market. Come April when there will be multiple versions of atovastatin there will be tremendous pressure on MD's to write generics, and they will because they don't want to be bothered by payors. When that occurs we ad a lot of the AZ folks will be gone.
 






not only do the md's feel the pressure to write generics, but your local pharmacist get bonuses from their respective companies for writing generics-more profit, and lets face it, if you were a patient, would you rather pay a few dollars for a med or pay a bundle for a name brand
 






not only do the md's feel the pressure to write generics, but your local pharmacist get bonuses from their respective companies for writing generics-more profit, and lets face it, if you were a patient, would you rather pay a few dollars for a med or pay a bundle for a name brand

There are many patients who will not reach the desired LDL reduction goal with branded Lipitor let alone <bioavailable generic atorvastatin. Crestor will be used here as long as it is on MHC formularies. There is nothing better than Crestor in the statin market.
 






Am I the only one, or do these “Target List” for the AZ Crestor contract stink? It seems like we were given last years’ trash. I know we all want to do the very best we can, that said, these targets are what they are: 90% No Access and/or Limited Access. What is going to happen, something has to give? It feels like a dog chasing its' tail. Please, honest thoughts, help, tips, etc.

WELCOME TO ASTRAZENECA.

TYPICAL PROBLEMS

WELCOME
 
























the target list are awful. 4-6 calls a day unless they want us to lie and count doctors who are in but won't see us. if az or publicis cares, give us a meaningful list, please.

I am on the respiratory contract. Same story here. Most docs are no access, dead, moved, retired or just plain not worth the time. I was told these were the creme de la creme of docs, but am required to make 2 calls per month on a doc that has written 15 scripts overall in past 10 weeks with 93% Medicaid (which my lead product is not on). Wait till you get the chance to add/delete docs and you get to choose from the same docs that are already in your target list now. That's encouraging.

Just do your best. You won't hit goal, once they tell you what it is anyway. They don't want to pay, so they'll make sure they don't. Just use this time to work hard and keep looking for other opportunities.