- RealAM Jun 26, 2019 at 09:28: AM
RealAM
new user
I can’t find the price info internally, that is not something the field has ever had access to. Ever. A Google search is the best you can do. I don’t have the exact numbers through the years and it is hard to search for historical data but Hetlioz was approximately 60k a year at launch in 2014. It doubled by 2016 to over 120k a year and is now just about 200k a year for therapy. Handling cost objections is not something the company has ever provided guidance on. HCPs rightfully so are aghast at the price. Most reps avoid that conversation at all cost. Pun intended. Patients bear little burden because who would pay for it? Especially the new patients with the psych initiative, most are bipolar pats with insomnia and a lot are on state plans. So the burden is on the plans, what is the pay responsibility is mitigated by patient assistance so the drug gets billed and patients get an incredibly expensive product for low, if any co-pay that will likely provide little efficacy. Scam.Dear Ask an AM, Can you put the price of Hetlioz each year starting in 2014 (2015. 2016, 2017. 2018 and current year 2019).. I was curious on the original price and current price and percent markup. And can you tell me who approves the price increase each year??? How much becomes the burden of the patient and how much is taken on by insurance? I had a Doctor tell (yell) at me about our ever increasing price but I do not remember Management giving us the price or the reasons for the increase. (Has anyone else ever been berated by a Physician because if pricing? How do you handle it?)
And yes, been thrown out of offices for price before.