Tx has a unique thing going on down there. TMs have 10+ years calling on these Derms in that dirt. Sun actually bought a team, which is what you want to do at launch. They have been together in a market you would kill for. The recipe for success; the right people, doing the right things, in a geography where we can win. Unfortunately the rest of the country isn’t so lucky.
Sun mostly hired local professionals and then discarded their input, only to follow that guidance later with the 2nd or 3rd reps that were not capable of performing. POAs are for strategic planning a new message. Do you know what that was? I don’t either, because there wasn’t one. Most of the country has close to zero commercial access compared to Skyrizi and Tremfya. Tremfya is no being marketed for buy and bill Medicare. So leadership killed this.