1400 layoffs of U.S. Sales

To Novartis, the rep is a number, a pretty simple dollar number at that. The speadsheets being reviewed will compare the reps number to another number, Profit. The call whether you stay or go is pretty simple for them at that point. That's business.

I don't completely agree.....

Reps with territories that continue to grow year after year with high volume compared to less than moderate growth in a small volume territory. Volume = $$. Overall a territory can generate more volume and 2x to 3 x more revenue/profits but 1 month can make a small volume territory shine, and even go to president's club, yet the larger volume area brought in way more $$$ to the company.

No, at Novartis it's a bad system of goaling with often less than accurate numbers.
 






To Novartis, the rep is a number, a pretty simple dollar number at that. The speadsheets being reviewed will compare the reps number to another number, Profit. The call whether you stay or go is pretty simple for them at that point. That's business.

What is unfortunately happening is that the consultants are now able to show that there is no direct correlation between territory sales and a presence of a rep. This has been observed now for a while in areas like Minn. where many people were let go. They have continued to look at areas where people were not replaced and this was also shown to be true. This is how the ROI is really changing. There is a stronger and stronger correlation to direct marketing and medical affairs presence.