When President Trump unveiled his drug-pricing agenda, pharma marketers and ad agencies were surprised by one proposal in particular: drug prices in TV ads. The administration has since doubled down on the idea, leaving marketers with a host of questions about how and why.
On Monday, HHS Secretary Alex Azar called on pharma companies to voluntarily add drug prices to ads.
privacy policy | terms of use | contact us | advertise | pharma jobs | pharma blogs | facebook | twitter
Copyright © 2024,