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AbbVie and Pfizer hover at top, J&J Stelara surges in August TV pharma ad spend

AbbVie and Pfizer hover at top, J&J Stelara surges in August TV pharma ad spend

Fierce Pharma

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Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job

Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job

Fierce Pharma

Excederin Migraine

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FDA's Gottlieb Wants To Rein In Risk Info In Drug Ads, But Will He Succeed?

FDA's Gottlieb Wants To Rein In Risk Info In Drug Ads, But Will He Succeed?

Forbes

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Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns

Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns

Fierce Pharma

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FDA Weighs Limited Risk Info in DTC Ads

FDA Weighs Limited Risk Info in DTC Ads

RAPS.org

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Pharma's $6 billion annual ad spend targeted by media publishers

Pharma's $6 billion annual ad spend targeted by media publishers

Medical Marketing and Media

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Surprise: A short list of TV-ad drug risks is easier to recall, FDA study finds

Surprise: A short list of TV-ad drug risks is easier to recall, FDA study finds

Fierce Pharma

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Johnson & Johnson in breach of U.K. rules over Nicorette marketing

Johnson & Johnson in breach of U.K. rules over Nicorette marketing

Medical Marketing and Media

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Amgen rolls new Prolia osteoporosis ads, just weeks after next-gen Evenity hits a snag

Amgen rolls new Prolia osteoporosis ads, just weeks after next-gen Evenity hits a snag

Fierce Pharma

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Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates

Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates

Fierce Pharma

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Personalization expert Pandora's pharma practice takes off after patient-data partnership

Personalization expert Pandora's pharma practice takes off after patient-data partnership

Fierce Pharma

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MannKind: Afrezza Television Ad Debuts; What Investors Need To Know

MannKind: Afrezza Television Ad Debuts; What Investors Need To Know

Seeking Alpha

inhaled insulin

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Are Viagra and Cialis leaving TV advertising? Report forecasts end of ED era on NFL football

Are Viagra and Cialis leaving TV advertising? Report forecasts end of ED era on NFL football

Fierce Pharma

erectile dysfunction

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OPDP Study Raises Questions About the Balance of Information in Mobile Ads OPDP Study Raises Questions About the Balance of Information in Mobile Ads

OPDP Study Raises Questions About the Balance of Information in Mobile Ads OPDP Study Raises Questions About the Balance of Information in Mobile Ads

RAPS.org

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BI, Lilly hit the streets to talk up Jardiance's cardiovascular benefits

BI, Lilly hit the streets to talk up Jardiance's cardiovascular benefits

Fierce Pharma

Boehringer Ingelheim

DTC advertising

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The FDA may move to shorten that grim list of side effects on every drug ad. Advertising execs can’t wait

The FDA may move to shorten that grim list of side effects on every drug ad. Advertising execs can’t wait

Stat

DTC advertising

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AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads

AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads

Xtalks

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Physicians call for DTC ads to include retail prices

Physicians call for DTC ads to include retail prices

Medical Marketing and Media

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The FDA cites risk info in letter over Contrave DTC ad

The FDA cites risk info in letter over Contrave DTC ad

Medical Marketing and Media

Orexigen Therapeutics

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Pfizer bows first Ibrance TV spot as Novartis revs up with rival breast cancer med Kisqali

Pfizer bows first Ibrance TV spot as Novartis revs up with rival breast cancer med Kisqali

Fierce Pharma

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