drug ads

FDA's promo police put pharma marketing to the test with 6 new research studies
FDA's promo police put pharma marketing to the test with 6 new research studies
Fierce Pharma
FDA
OPDP
drug marketing
drug ads
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AbbVie, Pfizer in another close TV ad spending race to kick off 2018
AbbVie, Pfizer in another close TV ad spending race to kick off 2018
Fierce Pharma
AbbVie
Pfizer
drug ads
television ads
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Merck hands off to Jim Kelly for Super Bowl, World Cancer Day combo campaign
Merck hands off to Jim Kelly for Super Bowl, World Cancer Day combo campaign
Medical Marketing and Media
Merck
Super Bowl
World Cancer Day
drug ads
social media
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Namzaric-maker Allergan aims hopeful Alzheimer’s message at caregivers
Namzaric-maker Allergan aims hopeful Alzheimer’s message at caregivers
Fierce Pharma
Namzaric
Allergan
Alzheimer's disease
drug ads
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Can Snapchat’s rumored 3-second unskippable ads work for pharma?
Can Snapchat’s rumored 3-second unskippable ads work for pharma?
Fierce Biotech
drug ads
social media
Snapchat
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Exact Looks to Sales Force, Ads to Boost Cancer Test Sales in 2018
Exact Looks to Sales Force, Ads to Boost Cancer Test Sales in 2018
Xconomy
EXACT Sciences
hirings
drug ads
Cologuard
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3 trends to watch in pharma advertising in 2018
3 trends to watch in pharma advertising in 2018
Stat
drug ads
precision marketing
FDA
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FDA Finalizes Guidance on Promotional Drug Labeling and Ads
FDA Finalizes Guidance on Promotional Drug Labeling and Ads
RAPS.org
FDA
labeling
drug ads
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Acadia launches Parkinson’s campaign to shine light on psychosis symptoms
Acadia launches Parkinson’s campaign to shine light on psychosis symptoms
Fierce Pharma
Acadia
Parkinson's Disease
Parkinson's Disease Psychosis
drug ads
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Not over till it’s over: Pharma ad police issue another warning, this time to Amherst and Magna
Not over till it’s over: Pharma ad police issue another warning, this time to Amherst and Magna
Fierce Pharma
drug ads
FDA
OPDP
Zolpimist
Amherst Pharmaceuticals
Magna Pharmaceuticals
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With only 2 warnings in 2017, pharma's ad police hits historic low
With only 2 warnings in 2017, pharma's ad police hits historic low
Fierce Pharma
warnings
drug ads
FDA
OPDP
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Citing whistleblower claims, top investors sue Outcome Health for fraud
Citing whistleblower claims, top investors sue Outcome Health for fraud
Fierce Pharma
whistleblower lawsuits
Outcome Health
drug ads
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Drugmakers begin to up media controls, in bid to clean up digital ad supply
Drugmakers begin to up media controls, in bid to clean up digital ad supply
Medical Marketing and Media
digital advertising
drug ads
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Pfizer's Lyrica takes pharma TV spending crown from AbbVie's Humira for September
Pfizer's Lyrica takes pharma TV spending crown from AbbVie's Humira for September
Fierce Pharma
Pfizer
Lyrica
AbbVie
Humira
drug ads
television ads
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In Novartis' newest Cosentyx push, active, real-life patients take center stage
In Novartis' newest Cosentyx push, active, real-life patients take center stage
Fierce Pharma
Novartis
Cosentyx
drug ads
psoriatic arthritis
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You’ve heard about precision medicine. Now get ready for precision drug ads
You’ve heard about precision medicine. Now get ready for precision drug ads
Stat
precision medicine
drug ads
patients
DTC ads
Facebook
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AbbVie and Pfizer hover at top, J&J Stelara surges in August TV pharma ad spend
AbbVie and Pfizer hover at top, J&J Stelara surges in August TV pharma ad spend
Fierce Pharma
AbbVie
Pfizer
JNJ
drug ads
television ads
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Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Fierce Pharma
GSK
Excederin Migraine
migraines
drug ads
DTC ads
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FDA's Gottlieb Wants To Rein In Risk Info In Drug Ads, But Will He Succeed?
FDA's Gottlieb Wants To Rein In Risk Info In Drug Ads, But Will He Succeed?
Forbes
FDA
Scott Gottlieb
drug ads
risk info
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Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns
Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns
Fierce Pharma
Dr Reddy's
Novartis
OTC
drug ads
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