GlaxoSmithKline revives Bexsero's meningitis B moms in renewed back-to-college TV push

GlaxoSmithKline revives Bexsero's meningitis B moms in renewed back-to-college TV push

Source: 
Fierce Pharma
snippet: 

GlaxoSmithKline is bringing its mom squad back to primetime.

The “Moms Against Meningitis B” spot, a promo for GSK's vaccine Bexsero, is back on TV this month just in time for back-to-college, albeit a bit later than last year's push. The commercial first ran last June through September.