Big Tech in Medtech: Is Apple Pressing Too Hard?

It felt like my soul was on that hydraulic press somewhere between the piano and theclay bust as I watched Apple’s controversial iPad Pro video for the first time last week. The video has been viewed 2.5 million times, proving that there really is no such thing as bad publicity.

But as I watched for the fourth or fifth time, I couldn’t help but imagine a different assortment of objects on that press. Objects like an EKG monitor, medical imaging viewers, a pulse oximeter, and glucose monitoring devices. Because it’s no secret that Apple and other Big Tech players have been pressing into medtech for more than a decade now.