Rinvoq reclaims top Rx, OTC pharma brand crown

Rinvoq is back as the lead Rx and over-the-counter (OTC) pharma brand, according to data released by iSpot on Friday morning.

AbbVie’s ulcerative colitis, arthritis and eczema treatment generated an impressions share of voice (SOV) of 3.66% during March, topping the list of the lead 10 Rx and OTC brands.