Marketing Is pharma's halo slipping? Industry image continues to slide in latest Harris Poll

As the pharma industry’s image continues to slip in the latest Harris Poll survey—now at 56% positive—is it time to ask whether the halo around COVID-19 vaccine and treatment innovation is gone.

Down from a peak positive rating of 62% in February as the vaccine rolled out and then dipping to 60% in May, maybe it's better to ask: Is pharma’s image heading down a slippery slope or just getting a reality rightsizing as appreciation for COVID-19 efforts normalizes?