Pharma, take note: Millennials plan to spend more on meds, study says

The COVID-19 pandemic has millennials worried—and that has them planning to buy more prescription drugs in the future, new research finds.

WPP's global media group, Mindshare, began surveying consumers in mid-March to find out what people were thinking about the then-emerging pandemic.

The finding? A lot of concerned consumers. But Mindshare also found that the more consumers worry about their health, the more they plan to spend on medications, Alexis Fragale, Mindshare's director of consumer insights, said.