How did Novo Nordisk's Sophia chatbot become a pharma industry standard? Empathy, timing and relevance: experts

When Novo Nordisk was developing its digital concierge chatbot Sophia, it noticed something: late-night spikes in online visits to Novo's Cornerstones for Care website.

The team realized that behind those late-night 11 p.m. to 2 a.m. spikes were people who finally had time to do self care. Maybe they could finally focus after putting the kids to bed, or maybe they were up late worried about a recent diagnosis.