ZS's next sell to Amgen: Dynamic Targeting

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anonymous

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Get ready. EDs of Sales for all divisions are salivating over ZS's new targeting methodology: dynamic targeting & dynamic segmentation

Dynamic targeting and segmentation involve analyzing and utilizing data to identify patterns in HCP behavior and preferences. This approach enables Amgen to predict the right time to engage with these HCPs and determine the most effective ways to engage with them, which HIQs to double click with, and how to enhance omnichannel leverage. By doing so, Amgen sales teams can prioritize the opportunities for engagement that are most likely to result in a sale, thus maximizing success.

Best part is that it will take at least 18 months to train, deploy and then analyze these tools and by then, the EDs will be moved to another brand.

Buckle up Buttercup. And whatever you do, make that execution report look right.
 






Lacshay has already sold this to SL who in turn turned the heat up on TN. Workstream sprints are nearing completion and will be rolled out in Savannah.

As long as you are intentional with your execution, this will be a valuable tool to drive exemplary results.
 
























anonymous said:
Get ready. EDs of Sales for all divisions are salivating over ZS's new targeting methodology: dynamic targeting & dynamic segmentation

Dynamic targeting and segmentation involve analyzing and utilizing data to identify patterns in HCP behavior and preferences. This approach enables Amgen to predict the right time to engage with these HCPs and determine the most effective ways to engage with them, which HIQs to double click with, and how to enhance omnichannel leverage. By doing so, Amgen sales teams can prioritize the opportunities for engagement that are most likely to result in a sale, thus maximizing success.

Best part is that it will take at least 18 months to train, deploy and then analyze these tools and by then, the EDs will be moved to another brand.

Buckle up Buttercup. And whatever you do, make that execution report look right.
Click to expand...
Eli Lilly has been doing this and it’s a nightmare. First Monday of the month they wait at home to get there new monthly target plan of who to see, who to email letters, and so on. It changes every month. What a waste of money.
 






anonymous said:
Eli Lilly has been doing this and it’s a nightmare. First Monday of the month they wait at home to get there new monthly target plan of who to see, who to email letters, and so on. It changes every month. What a waste of money.
Click to expand...
Then it should work well in the Derm Dynasty. We are at home most days doing calls, working on our calibration PowerPoints, or plotting how and when to make the execution report work.

I can't remember the last time we got numbers and I don't know my rank, my district rank or how the brand is doing.
 


















The technocrats we rotate through the ED of Sales jobs will buy just about anything ZS offers because it keeps them focused on anything other than improving sales productivity. As long as they can tell their masters they are implementing something, it keeps the focus off their inability to motivate or lead sales reps.

We need to start holding Regionals, DMs, and Reps accountable. Put them on a goal and fire the bottom 10% every year. Put the next 40% on a plan. Pay the top people all the money.

Our EDs might be robots in the Thousand Oaks machine, but our reps have gotten too comfortable with being slugs only faking the execution report.

Sell or be fired!
 






anonymous said:
The technocrats we rotate through the ED of Sales jobs will buy just about anything ZS offers because it keeps them focused on anything other than improving sales productivity. As long as they can tell their masters they are implementing something, it keeps the focus off their inability to motivate or lead sales reps.

We need to start holding Regionals, DMs, and Reps accountable. Put them on a goal and fire the bottom 10% every year. Put the next 40% on a plan. Pay the top people all the money.

Our EDs might be robots in the Thousand Oaks machine, but our reps have gotten too comfortable with being slugs only faking the execution report.

Sell or be fired!
Click to expand...
Stop posting the same shit on EVERY thread. Home office lackey!
 






anonymous said:
The technocrats we rotate through the ED of Sales jobs will buy just about anything ZS offers because it keeps them focused on anything other than improving sales productivity. As long as they can tell their masters they are implementing something, it keeps the focus off their inability to motivate or lead sales reps.

We need to start holding Regionals, DMs, and Reps accountable. Put them on a goal and fire the bottom 10% every year. Put the next 40% on a plan. Pay the top people all the money.

Our EDs might be robots in the Thousand Oaks machine, but our reps have gotten too comfortable with being slugs only faking the execution report.

Sell or be fired!
Click to expand...
You mean, Dynamic inappropriate use of data.

Too bad the IDN gatekeepers can see it coming a mile away.

It's only a matter of time before the OIG knocks on ZS's door.
 
























anonymous said:
Get ready. EDs of Sales for all divisions are salivating over ZS's new targeting methodology: dynamic targeting & dynamic segmentation

Dynamic targeting and segmentation involve analyzing and utilizing data to identify patterns in HCP behavior and preferences. This approach enables Amgen to predict the right time to engage with these HCPs and determine the most effective ways to engage with them, which HIQs to double click with, and how to enhance omnichannel leverage. By doing so, Amgen sales teams can prioritize the opportunities for engagement that are most likely to result in a sale, thus maximizing success.

Best part is that it will take at least 18 months to train, deploy and then analyze these tools and by then, the EDs will be moved to another brand.

Buckle up Buttercup. And whatever you do, make that execution report look right.
Click to expand...
It's funny you said, data! It's cute the EDs think we get sales data.
 






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