Zimmer has invested a lot in the F&A space in he last year. The bag is pretty good but still growing. Still behind Stryker (Epically once the Wright Medical acquisition closes), but you can compete with their plates, screws, other commodities, and on not being a douche. The way Stryker reps behave turns many surgeons (especially DPMs) off, so you will have a good opportunity to get those conversions.
Direct of distributorship matters too. Some distributors are better than others. Lone wolf or team matters as well, hard to compete if you are on a poor team. The bag and company are good, just make sure the people you are working with and for are competent and align with your goals and values.
