Mark needs to start listening to the skilled team in the field, the ones who actually understand the bleeding and know how to stop it. Instead, we get theoretical strategies that don’t hold up in the real world because of the lack of experience.
How can Mark turn this around? He’s brand new to this side of the business. That means he has to rely on his leadership team.
But here is the problem with that team:
VP - brand-new external VP with over 20 years at the same company without ever holding a major leadership role until now. That alone raises questions. And instead of getting into the field with AEs to understand the business, he is doubling down on his “no office days” strategy. You can’t make a strategy without knowing the game. This isn’t a case chasing job like he is used to. He has no idea what we do. Worse, the people who do understand (Jeff and Wilson) went along with it, even knowing it made no sense, just to avoid upsetting their new boss. That’s not leadership. That’s called fear.
Jake (whatever his role is) He is beating out the only other profession where being wrong all the time is acceptable; a weatherman. He calls 12-month orders old when capital cycles themselves are 12 months. If something delays the process, the customer has to wait another full cycle- basic business reality. His analysis isn’t just off, it’s negligent. His input and ideas have crushed rep morale. But ZB leans on him because he doesn’t know any better, and now we have two guys driving blind, telling their new boss, “don’t worry, we got this”
ABD’s- In today’s climate, that’s not enough. The field needs authenticity, skill, and foundational support, especially when things get rocky. Instead, they morph with every leadership change (Keith, EA, ZB). Each new boss means a new version of them, a new message, and no consistency for their teams.
RSM’s- We now only have nine in the country, and multiple have zero experience selling capital equipment. Some are brand new to leadership altogether. We are in a highly competitive market now and more than ever, we need seasoned managers who can move things internally and be present with customers in a deal contributing way. Instead, leadership doubled the number of AEs per manager, making them even busier instead of more effective. How does that make sense?
So, who in that group is capable of turning things around in a timely fashion? No one.
Mark seems solid, but the people he’s turning to for advice are the last people who should be leading strategy. He needs:
-Experienced field feedback
-Former HOLX executive counsel
-Direct connection with customers
I know posts like this have gone ignored, hundreds of concerns, not a single real investigation. But I still hold onto hope that Essex, Steve, Mark or someone will read this and actually do something.