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Dry eye is a bs disease that anyone who goes through basic training can “sell”.   What shire now Takeda, doesn’t take into account is someone with relationships that can go right in without waiting 45 minutes, can get other companies lunch appointments changed to yours, etc.  The company fails to realize in this market at minimum 40% of actual approved scripts are b/c the office has a relationship with the rep. and is willing to fight for insurance companies because of the rep.  Marketing thinks they bring value.  Laughable.  All reps need is a PI and relationships.  Relationships take a long time to build.  HQ forgets that