I see a lot of you complaining! My suggestion is leave! We came to this "start up" to build it. If you can't stomach not having the resources, structure that big pharma has then leave. A lot of excuses why you can't deliver results. Some territories have delivered 0 scripts or very close to it. Look in the mirror first!
Wrong People
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Hey you dumb fuck! Have you ever done a start up before? This is not a start up by any means! It a launch of a new drug within an established company that already has an established revenue stream. Opko management esp. Harvey and Melissa have never sold a fucking thing in the CKD market, and no, motherfucker, Sensipar is not indicated in CKD 3-4.
Before you tell anyone to look in the mirror, look in the mirror yourself and what you will see is a complete fucking moron. Let me give your stupid asshole brian an education about what a start up is. Look at Lexicon, Dendreon, Relypsa and ZS just to name a few recent companies that either tried to make it and were bought, ran out of money and folded or are successful now. Why? Because they brought in the best people that understood the market and what makes a new drug take off. This example of a what someone thinks a start up is, is another reason we are not going to make it. We have dumb fucks that have no idea how to launch a drug and would rather bring in big pharma consultants to tell us how to sell. Please do us a favor and you get the fuck out of here ASAP, or learn how to respect your salesforce.
Agree that management needs to learn how to respect the salesforce and it is very obvious they have little respect for us now. Launching a new drug needs time for payers to come onboard and it's clear that Opko doesn't have time.
Agree 100% - all the complaining is about you and what your not getting. this is a start up and we all knew this when we started. Time to get to work ans do what we were hired to to.
YOU are obviously one of the many paid consultants that work here. All of the direct hires know what is really going on here.
A true start-up starts a build up months prior to launch. The Managed care team is already in place and calling on the plans. Amgen launched Senispar 10 years ago with Part D coverage and over 130 sales reps. Their pre-launch started 16 months prior to launch. Once Med-D was on board, the commercial plans came on board. This is NOT the case with Rayaldee. Amgen had a marketing department with actual employeeS (not just one guy) and had materials in place prior to launch. KOLs, Speaker Bureau, programs, samples, CRM - was all in place prior to launch. This is not the case with Rayaldee. MSLs were already in the field 10 months prior to the Senispar launch. We were still interviewing MSLs and the NSM and have since demoted the 2 Directors. Our Medical Afffairs is a joke.
STOP comparing our trend line (or lack of) to Sensipar. You cannot compare it.
The sales forces is busting its ass to generate scripts and OC is screwing it up with all FOUR of their GED hourly employees working 400 cases. Managed care is NON EXSISTENT regardless of Harvey quoting "62% Nationwide coverage". Physicians care about their coverage. CA has Medicare coverage. No other state has it. Why do you think the West is doing so great? Most territories are struggling and the territories doing well have KOLs, Clincial study sites, or Med D coverage. Do you really believe that reps want to work this hard to schlep a drug and only receive 2k for a quarter of work?
A true start up invests in their company and sales people. They don't use band aids and gum to hold things together. WHY do you think that there aren't any direct hire employees? Everyone is a consultant. Why do you think that our training continual sucks and is non-EXSISTENT? Why doesn't this "startup" company (division really) have any decent marketing materials and availability to Clincial reprints? Why isn't marketing printing out some BS MMIT leave behind that won't actually relate to a physician in a rural area? Why are speaker programs frozen due to blowing out the budget in Q1? Did anyone want to do a program in Q1 or were you forced to do a program in Q1 to get your MBOs? Why are there only 4 GED employees at OC working the cases? With over 400 SRF forms in the queue, doesn't that justify hiring more employees to work the case and get the scripts out the door? Is the Medical Affairs person that just quit going to be replace? Are the PIP reps going to be replaced? If we are building a company, why were the MSL Directors demoted and made field reps?
Frost is not investing in this division because the drug will be sold off after the KDIGO guidelines are published in June 2017. He is thinning the herd so there will be less unemployment checks to send out (no severance - just like the inside sales people got no severance and Frost defaulted on paying out their contract).
If you disagree that is great. Name three REAL investments that Frost had made since launch to show that he is investing in the Renal Division (worthless stock options don't count).
Once again, the previous post is full of excuses and reasons YOU will not succeed. I am not saying there aren't challenges, however, we can do better. And no... I am not a consultant. Just an ordinary rep trying to make it happen in the field. I just don't like how people are giving up!i want us to succeed.
1 - Frost is churn and burn. He builds it and sells it.
2 - Frost's arrived at the meeting and was SO supportive. It was amazing how little he cares about the Renal division.
3 - He buys stock every 5 days so he MUST be investing in Opko Renal.