Will Amgen culture suffocate Otezla?

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anonymous

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That's what we sell siders are trying to discount. Clearly, Otezla, with it's lack of data, requires huge volumes of sales presentations by reps. Nothing else moves the needle. The Amgen culture prohibits that. With the thousands of teleconferences, training meetings, out of field meetings, and other activity driven metrics, how quickly will Otezla acquire Enbrel's negative growth rate?
 




anonymous said:
That's what we sell siders are trying to discount. Clearly, Otezla, with it's lack of data, requires huge volumes of sales presentations by reps. Nothing else moves the needle. The Amgen culture prohibits that. With the thousands of teleconferences, training meetings, out of field meetings, and other activity driven metrics, how quickly will Otezla acquire Enbrel's negative growth rate?
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this will be another case of bad execution by Amgen
 




Former Pfizer here so take my comments with that understanding but know that I have some historic perspective to add. When we ended our relationship with Amgen and Enbrel in the US, Enbrel sales fell apart and have never recovered. Pfizer did the dirty work like making most of the calls, doing most of the speaker programs and doing all of the trade and contracting work. Amgen did the Ad-Boards all while paying their teams 1.5x what we paid ours. When we left, they could no longer compete.

I predict that Amgen's culture of focusing on training, district meetings, national meetings, CIA training, diversity workshops, grass roots community meetings, reprint super chargers, residency partnerships, inclusion facilitation, removing institutional biases, and various other "imperatives" will erode the Otezla share of voice. Amgen will blame it on the Otezla reps and their management, but the Amgen culture of "first do everything else before making any calls" rules in Thousand Oaks. Otezla reps will stay home like Amgen reps within 6 months.

Glad I no longer have to put up with them. I do hear their 401k match is tops in the world.
 




I doubt many Otezla reps will stay after the first year since they are being guaranteed bonus the first year and after that they won’t tolerate the measly Amgen target bonus.
 








anonymous said:
It’s already ruined us.
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you are a negative crybaby who is never happy about anything so you don't count.

for the rest, maybe the culture is ruinous, but you would find a way to be mad and believe conspiracy theories if you suddenly won a hundred million dollars on a scratch off ticket because you are a sad, unhappy fcuk.
 




anonymous said:
you are a negative crybaby who is never happy about anything so you don't count.

for the rest, maybe the culture is ruinous, but you would find a way to be mad and believe conspiracy theories if you suddenly won a hundred million dollars on a scratch off ticket because you are a sad, unhappy fcuk.
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bitch
 








































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