Why was Adlarity put on hold?

anonymous

Guest
Why was Adlarity put on hold? It's the reason why Corium was acquired in the first place. Why lay people off if you'll need to resume the project in 6-8 months anyway?
 


















It was very unfortunate people were excited about the patch. I don’t know the whole reasoning behind it but Corium needs revenue like yesterday. As you know with an older patient population that mainly has Medicare the reimbursement was terrible.
 






























Why was Adlarity put on hold? It's the reason why Corium was acquired in the first place. Why lay people off if you'll need to resume the project in 6-8 months anyway?

No product sales, all volume coming from a free trial copay offer
No Medicare coverage
Minimal sales force with subpar leadership
High turnover of reps
Marketing team, strategy and campaign revamped twice and still a disaster
100s of millions invested with no return
Company split in two to help bolster investment
Half the exec team let go to cut costs
Entire sales force eliminated with 2 weeks notice
Major downsizing on the Azstarys team
Investment group involved in every single meeting and decision
Need we say more?

They are shopping around to whoever is dumb enough to buy one or both products, they are a lost investment.
 






Why do you say it was “put on hold”
Do you expect it to return?

We were told in GR it was on hold for 8-10 months, and that a bunch of people were laid off because of it, including ones that predated donepezil by a decade and worked on all products equally... If Adlarity is done, how does corium have enough work to even keep the doors open? Especially GR...
 






We were told in GR it was on hold for 8-10 months, and that a bunch of people were laid off because of it, including ones that predated donepezil by a decade and worked on all products equally... If Adlarity is done, how does corium have enough work to even keep the doors open? Especially GR...

it doesn’t dumbass