who is your customer?

[anonymous]

I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!

 

[anonymous]

I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!

Depends on which division you work in. For instance if you are in bio onc, you call them no-sees or phantom or ghost doctors. Patients are referred as cash cows or cash flow. Somebody's got to fund my new Mercedes company car. It's very luxurious. I'm ballin.

 

[anonymous]

I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!

If you are really doing this project ask your family doctor for a few names of reps that call on his/her office. This board is full of idiots that think they are funny. You will never get answers here.