I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!
I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!
I'm doing a graduate project on the patient centricity movement in pharma and I was wondering if you could help- what do you call doctors when you talk about them internally? Are they clients? Customers? Or is that the patient? Or the insurance companies? Trying to do an informal poll on how these various roles are labelled internally. I mean officially in front of your management, not what you really call them behind closed doors!
