who heads MARKETING?

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Anonymous

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Learned just now that John Orwin is long gone.

Who heads Marketing for Roche/Genentech now? Is there a "Director of Marketing"?

Thanks for any direction you can give me.

MC
 












Anonymous said:
Learned just now that John Orwin is long gone.

Who heads Marketing for Roche/Genentech now? Is there a "Director of Marketing"?

Thanks for any direction you can give me.

MC
Click to expand...

Sorry, no such position, there is no one head of marketing. Each franchise has its own...

I know you wish there were only one person to sell to, but there are many. Good luck
 






No selling. I just saw an advert for Roche, and I wanted to know who wrote/designed it.

Seemed like the ad was promoting Genentech, but I couldn't be sure. Does Genentech have its own in-house marketing arm? Is there an "agency of record"? (An ad agency?)

Someone produced this ad. I'd like to know who.

I appreciate your help!

MC
 












"No" there is no in-house marketing arm?

"No" there is no "agency of record"?

If there's no marketing, and no agency... then who might have produced and run an ad for Roche/Genentech?

No?

MC
 






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