Listen up all... Super young, hot DM's were hired with no experience in Mgmt, but some experience in the specific geography they cover with Derm's. These gals are making 70k bases, and were hired to put a strong team of mainly experienced Rep's together and introduce them to the Derm's that they have relationships with. That is the business model for this sales force, like it or not, agree with it or not. This is not the business model that made Celgene successful, nor the model that anyone has ever used in this industry. We'll see how it works I suppose. The start date is 7/1, it is likely that the business model will change in 2015 after the launch and rollout of this sales force. Where these DM's will be placed or what will happen is anyone's guess. But managing rep's who are being offered 110-120k bases plus options seems unlikely long term. They are here to hire, introduce and get the ball rolling quickly.