WHATEVER HAPPENED TO THE COMMERCIAL MODEL? SUCCESS OF FAILURE....

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Very good question, the new commercial model was very successful. It transformed the company into a one Merck strategy with the reverse merger to prove it. It catapulted Merck into a leader role and now, that same bull is being pushed with vigor into the global market. Finally, the same shitheads are providing the leadership.
 






The difference is that in the emerging markets there is an established tradition of "gift" giving that Merck can use to its advantage. That New Commercial Model will seem like the old models of sales that were in place world-wide before ethics got a little bit more visible. See no evil, hear no evil, speak no evil.
 






NCM is just another example of Merck losing its focus. My hope is that Merck will pull its head out of it’s ....and hire a CEO that is an MD. The sooner Merck realizes that the commercial model conflict’s itself. The sooner we can move forward.
 






Anonymous said:
NCM is just another example of Merck losing its focus. My hope is that Merck will pull its head out of it’s ....and hire a CEO that is an MD. The sooner Merck realizes that the commercial model conflict’s itself. The sooner we can move forward.
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So true. Lawyers have driven us down and keep us there. Things are screwed up when you cannot even mention a success or product on MVX. WTF?
 






Anonymous said:
So true. Lawyers have driven us down and keep us there. Things are screwed up when you cannot even mention a success or product on MVX. WTF?
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Thank God for small favors. I really don't need to hear or have to listen to some other rep's "success story" thank you. John Horan was a lawyer and as I recall, Merck's rise was building steam under his CEO leadership. We didn't always have MD's.
 






Anonymous said:
Thank God for small favors. I really don't need to hear or have to listen to some other rep's "success story" thank you. John Horan was a lawyer and as I recall, Merck's rise was building steam under his CEO leadership. We didn't always have MD's.
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It's more about how there are so many things we can't do....not just success stories, but forwarding "manipulated" data, or leaving key information on MVX for rest of cluster. It's like our hands are tied.
 
























NCM was for the purpose of elevating the likes of B. Mcmahon with a initiative that was centered around the false pretense of "partnering with doctors". The unintended consequence is non talented people hiding behind the NCM when it comes down to actually working. If Timney was smart he would gut the whole sales force from GM, Vps, DCos, ctls, reps. Align with his vision because every region and district has a different perspective.

In the End NCM was the demise of Bob, due to poor launches and invested capital in accounts that will never add to the bottom line.
 


















Just something new to try out. Give it a while longer then something else will start. Look at this industry, its a constant bounce to new ideas, they fail, then onto something else. Keeps people in HDQ busy.
 






Anonymous said:
Just something new to try out. Give it a while longer then something else will start. Look at this industry, its a constant bounce to new ideas, they fail, then onto something else. Keeps people in HDQ busy.
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Every 2 or 3 years someone at the HQ would buy a new package which is a repackage of the same old selling skills stuff. Then it is implemented and we will be evaluated using this new method. Then the cycle repeats itself.
 






Thought I heard where you guys had resurrected the old "System of Opportunity" and "Physicians of Opportunity" program. Otherwise known as SOO and POO. That was around 25 years ago. Did it really get brought back? I was lucky to have had a very cool DM who knew how to manage and roll with the BS that got pooped out of WP. Then there were reps who had bastards for DM's that got axed over their weak implementation of the soo-poo program. What happened at Merck 25 years ago that made no sense then continues to this day I suspect under the same shit-different name program. The more things change, the more they really do stay the same.
 






buzz words invented by an ad agency and some idiots in merck and other phrma managements (adam, bob, tyrone, brad, muna, and etc.,) pharma is a highly regulated business. highly risk averse due to all the billions given to DOJ for lapse in judgment. Think about it, there are clear do and don't business practices. more don't list than do. the commercial model gave process to justify the down sizing since the sales model was not working. only 15% of the reps were getting to see the ranked docs. all stupid market research based on rep reported data. so cost cutting and m&a is the industry survival strategy to sustain since there is no organic growth.
 






Anonymous said:
Thought I heard where you guys had resurrected the old "System of Opportunity" and "Physicians of Opportunity" program. Otherwise known as SOO and POO. That was around 25 years ago. Did it really get brought back? I was lucky to have had a very cool DM who knew how to manage and roll with the BS that got pooped out of WP. Then there were reps who had bastards for DM's that got axed over their weak implementation of the soo-poo program. What happened at Merck 25 years ago that made no sense then continues to this day I suspect under the same shit-different name program. The more things change, the more they really do stay the same.
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My wacky manager insisted that I took along that wall poster size "System of Opportunities" along whenever he rode with me. He decided he to visually verify that I had names of targeted physicians on it and what I planned to do with each.

I still wish my second career will be repackaging this kind of shit and sell it to the current Merck management and make some $$. IMS has been repackaging flimsy data for years and drug companies keep buying them. One doc friend showed me this booklet which he filled out to cash in for a prize. He sometimes asked his nurse to fill them out. IMS collected this crappy data, issued a report, say, "The current prescribing habits of primary care physicians in the treatment of hypertension" and every company rushes to buy a copy.
 






Anonymous said:
My wacky manager insisted that I took along that wall poster size "System of Opportunities" along whenever he rode with me. He decided he to visually verify that I had names of targeted physicians on it and what I planned to do with each.

I still wish my second career will be repackaging this kind of shit and sell it to the current Merck management and make some $$. IMS has been repackaging flimsy data for years and drug companies keep buying them. One doc friend showed me this booklet which he filled out to cash in for a prize. He sometimes asked his nurse to fill them out. IMS collected this crappy data, issued a report, say, "The current prescribing habits of primary care physicians in the treatment of hypertension" and every company rushes to buy a copy.
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Good luck with that second career. At least that would be more satisfying than the circus we work in as reps. The stuff these big pharmas willingly spend money on is appalling.
 






The NCM was but a mere distraction to cover the destruction of the sales force. The layoffs were severe. The number of reps pressured into quitting was just as severe. With all of the reorganizing brought about by the NCM, most of that chaos went unnoticed.

Welcome to the New Merck. May it die swiftly and without pause.
 






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