What the Hell has happened to derm

anonymous

Guest
Every day, all day, all I hear about is EXECUTION metrics.

Hey, manager, this doc is dead. Answer, don't care enter the calls if a target.

Hey, manager, this doc moved years ago. Answer, don't care enter the calls if a target.

Hey manager, this doc is out on maternity leave. Answer, don't care enter the calls if a target.

Hey manger, this doc is a dermpath and doesn't see patients. His PAs do. Answer, don't care enter the calls.

My DM actually says on our calls to the district, "if you want your life smooth, enter the calls exactly as the recipe says"


I get that we probably needed to record more calls than we did under Ron, but for F's sake, this place has become a Fake Factory. In fact, it's reminding me of rheum circa 2020. Calls all week longs. At least 6 a week of some sort. !00% of the focus is on just entering calls. Not making good calls. Not prospecting for business. Just make sure I log in to all the platforms so someone can tell TO I'm pre call planning then enter the calls on anyone who's a target at the prescribed pattern even if they are dead, out of country, on leave, no see, now practicing in cardiology, etc.

We have become Helen and Jeff's rheum bunch. 100% activity. 0% impact.
 








Just enter your calls lazy rep.

As soon as we perfect AI with rep alerts, you are gone anyway.

Now enter your damn calls and open MMIT!


They are asking us to lie. So lie. Put the call in the dead doc. We lie so our managers can lie, then leadership can lie. Just give them what they want. We are in sinkin ship anyway ride it out as long as possible.
 












This is on competitor thread (below). Could it be truth? That Senderra is keeping patients on bridge programs instead of triaging approved scripts?

My DM ignores it, but my RMK and DAL say they hear from access contacts that Senderra has figured out that it's best for them to just keep patients on bridge, even the ones they could convert to payer wins, because they would have to give up the script entirely if the PA is approved. Instead, they just keep it and give them our free good. The worst part is that Senderra doesn't report bridge. So I never get the commercial fill and I never get the free goods. BMY is a mess. How can we allow that to happen. Tell them no more reimbursement if they don't triage the script!
 




This is on competitor thread (below). Could it be truth? That Senderra is keeping patients on bridge programs instead of triaging approved scripts?

My DM ignores it, but my RMK and DAL say they hear from access contacts that Senderra has figured out that it's best for them to just keep patients on bridge, even the ones they could convert to payer wins, because they would have to give up the script entirely if the PA is approved. Instead, they just keep it and give them our free good. The worst part is that Senderra doesn't report bridge. So I never get the commercial fill and I never get the free goods. BMY is a mess. How can we allow that to happen. Tell them no more reimbursement if they don't triage the script!
 








This is on competitor thread (below). Could it be truth? That Senderra is keeping patients on bridge programs instead of triaging approved scripts?

My DM ignores it, but my RMK and DAL say they hear from access contacts that Senderra has figured out that it's best for them to just keep patients on bridge, even the ones they could convert to payer wins, because they would have to give up the script entirely if the PA is approved. Instead, they just keep it and give them our free good. The worst part is that Senderra doesn't report bridge. So I never get the commercial fill and I never get the free goods. BMY is a mess. How can we allow that to happen. Tell them no more reimbursement if they don't triage the script!
No, it could be false.
 




This is on competitor thread (below). Could it be truth? That Senderra is keeping patients on bridge programs instead of triaging approved scripts?

My DM ignores it, but my RMK and DAL say they hear from access contacts that Senderra has figured out that it's best for them to just keep patients on bridge, even the ones they could convert to payer wins, because they would have to give up the script entirely if the PA is approved. Instead, they just keep it and give them our free good. The worst part is that Senderra doesn't report bridge. So I never get the commercial fill and I never get the free goods. BMY is a mess. How can we allow that to happen. Tell them no more reimbursement if they don't triage the script!

And at the end of the day barely any of our scripts across the nation are filled through Senderra. Stop complaining about what you can't control and worry about what you can control.
 












Then I guess you better have a stronger relationship then the Sunderra rep. My offices send where I direct them...as do most across the country. Most offices can't stand Sunderra service which is not good.
 








My NUBU Master told me in October that we would soon have a culture of fear. We certainly do. If you don't fake the call plan, you are targeted. If you don't do speaker events, you are targeted. If you do, then you are asked to justify the ROI. If you sample low, you are targeted. If you sample high, you are targeted. If you spend low or high you are targeted. All that seems to matter is fluff. Just spend time faking the calls to the exact POA plan - no more, no less - then use all your free time to repeat back to the DM what she fakes in her FCR that she didn't actually attend. Toxic culture.