Many won't like this post and will think admitting this threatens jobs. Primary care reps can barely balance the products they have now, let alone respiratory medications on top of it. Primary care physicians give very little time. It is very important to be focused in those calls. It is unlikely anyone is getting through three products on a stand up call. A third product will be a reminder call, unless it's a sit down meeting or a slow office. It takes multiple calls on that provider to get through three or more products effectively. Specialist give more time and are more spread out. Therefore, you may need smaller call goals for those reps if that is all they are calling on. Considering the salary of specialty is in the range of $125K and up, does it make sense to have them driving all day to make 3 GOOD calls per day? In many territories specialty reps and primary care reps have little interaction with each other. They aren't working together with programs or other resources. They are operating as another division or company.
Here is a solution for you, get rid of specialty/primary care mentality in every division and trade that with the territory manager mindset. Put all the doctors in one pool and create smaller territories. There are not too many reps, there are too few territories. Too many specialty reps overlapping primary care offices. This is a huge problem on the West Coast and likely in other parts of the country. I run into my specialty rep all week. Does it really make sense to have us both in the same areas with the same products? They may only have one target in the entire area. It would be much easier for the primary rep to call on that provider. Especially in heavy traffic parts of the country. It's a waste of time and money. Will anyone mention it or change it? No. Because no one wants to lose their job and by admitting we have too many overlapping reps, will also mean we have too many overlapping managers. Keep the sales force by disease state. Diabetic products, cardiovascular products and respiratory products all need their own force. Mixing disease states is silly for the flow of a call and the targeting.