And what about calling on mostly primary care doctors? What type of sell do you think it will be with this product?
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I am encouraged. Good drug, weight loss etc. Weekly. Should be fun.
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Are you crazy? Needle size, reconstitution, similar efficacy as BID Ha ha ha!
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Once-a-week compliance will be your one and only selling point... From what I understand Bydureon didn't even meet the non-inferiority endpoint vs. Victoza. And believe me, docs are REALLY liking Victoza right now. Plus, the once-a-week advantage isn't going to last long... Other companies have their own versions in Phase III trials right now.
Also from my experience, inVentiv is terrible with paying out IC. Therefore, this sales force will lose motivation pretty early on. There will be A LOT of stress and pressure with this one, yet no true rewards... other than to keep your job for a few more months or however long the contract is.
Good luck!
Also from my experience, inVentiv is terrible with paying out IC. Therefore, this sales force will lose motivation pretty early on. There will be A LOT of stress and pressure with this one, yet no true rewards... other than to keep your job for a few more months or however long the contract is.
Good luck!