please read the some of the most recent threads. Yes, I know you have to use about 10 filters on this website to find anything that's reasonable. But lying in the 100 acres of BS the is a square inch of truth.
Trauma is a very unique business all to its own. You simply have to have the infrastructure, dedication and culture to run it. You simply cannot manage it like joints, scopes, biologics or anything else. You have to act fast, understand the needs of the surgeon and the hospitals. Too many companies come up with a product then look for a market depending on some ads in journals to do the trick. The other way is to try and come up with a product that weak advantages over a product that has ruled the industry for years (CM nail vs TFN).
Zimmer has never been able to provide what they need to make an impact in this market. 3 or 4 years of increase in sales does not validate a direct sales force. 6% market share (see ONN) is still 6%.
And FINALLY. Zimmer will never settle the conflict with the distrbutors. Their efforts a akin to putting a band aid on a cancer patient
