I can attest that these silly gimmicks are suggested and are often laughed at. Keep in mind that Supernus hired only non-pharma/medical reps so it was a simple comparison for the company to use to help their reps. Most new reps, after a day in the field, realize that dumbing it down benefits no one. As a specialty rep, your best course is to stay clinical with data that supports the company's findings - IF you have it. Speaking about tolerability using Topamax PI isn't the best way to achieve this. Unfortunately, many new reps use these analogies in the wrong instances where it might be acceptable with a front desk/gate keeper. Doctors don't go through many years of schooling to hear comparisons to flip phones from 20 or 30 somethings.
What is more worrisome is the number of responses the original poster received. When Supernus reps or RD's respond so defiantly and aggressively, it sends two messages: 1 ) What you said really bothers me and I need to or must respond 2) You (as an employee) are not open to other's opinions and ideas about how to approach a customer or go after the specialty market. Neither of these responses suggest that the responding individuals are confident in what they do or mature enough to recognize an opportunity to make a change or, at the very least, be open to change. Unfortunately, this, in a nutshell, is the attitude and culture at Supernus.