The short story is this:
Charlie is an amazing person and he's done a fantastic job in representing the company and people with diabetes. If you've ever met him, you'd know he's the real deal.
But business being business, the economics are there to support the sponsorship. CLEE had her pet projects, and hers was dwarfed by JRIS's investment in the Type 1 bikers, which never made any sense whatsoever, and was likely his attempt to imitate what was being done in the US.
They've moved on, let it be.
And Charlie, you have to root for him. Great story around pursuing your dream, and a model patient.