Vyvanse Marketing Team-$30 Co-Pay Card

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Anonymous

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These 3 conference calls today that they rolled out was the biggest bunch of bull shit and spin I have ever seen in my life. They rolled out all of this bull shit research to justify their big mistakes in 2011 for lack of budgeting on their part. The fact that we are getting penalized for their mistakes is crap. Not 1 Vyvanse Marketing individual lost their job for their lack of planning in 2011. All of the sales reps should be given pat on the backs for getting the coupons utilized so well last year and blowing our goals out of the water!

Their research indicates that "cost" is not a big issue is the biggest crock of crap. Their research also indicated that the 2nd biggest attribute of Vyvanse is the coupons program. So does that research maybe contradict each other? Hmmm...so coupons are a tool that may help reps...

Than they ask us for feedback after the fact that we have to stick with this crappy program for all of 2012. Note to self Vyvanse Team...Ask us before you roll out a sucky program like this again and I guarantee that your research will come out different than this shitty program!
 






Great post! I bet if they did "Rep Research" after those 3 bogus calls that most reps did not comment because they were so pissed about this new Coupon Program.

What I heard from this top down leadership approach was that from now on it is a bad thing for the company's bottom line if you get too many redemptions on your coupon report. Stop working hard out there reps because you are getting too many redemptions! Those with lower redemptions will get compensated more because they are saving the company more $! ha,ha...This program will only help out a few patients nation wide because on average like they said will only save $6 a month for most co-pay patients. Have fun targeting all of those high co-pay patients in your territories! We have so many of those patients out there with those problems!
 






I bet they did this research in Hollywood California since "Cost" is not an issue there! I hope heads roll when they see that people come off of Vyvanse because "cost" is a real issue for most Americans out there right now.

Also, why no card out there for new patients to try the product and titrate for multiple weeks if they are coming off of another product or want to try ot for the first time?
 






This is such a great card that they are worried about us sending it to other reps across the country...Hey Vyvanse Team, don't worry, we will not be sending these coupons across the country, just make sure the material you use to make them can be "recycled" because they will not be utilized at all. But I guess that is what you want because if we do utilize too many than we will be hurting the company's bottom line.

Also, I love that they are only giving us "select" amount of these coupons...Screw you! Keep these coupons and save the company $ in shipping costs because they are crap. They said work with your RD and ZD about how many you each want in your territories...Just give me 0 because in the end I should be given a bonus because I will be saving the company more $ by saving in shipping costs, saving in redemptions, and saving in matierials. I SHOULD BE GIVEN THE JOB OF VYVANSE MARKETING DIRECTOR because I would ship no one coupons and save the company millions of dollars in shipping, materials, and a 0% redemption! That is what I call efficient baby!
 






Just did some of my own research and interviewed the 562 sales reps within Shire and found out that 100% of reps think that our leadership team think we are a bunch of robots. We only want feedback that agrees with how we think is the way our leadership team thinks. Don't offer other suggestions or other programs because we have our minds made up already.
 






That is why they rolled it out on a Friday and not at the meeting because they knew it would be a hot topic...so the key was to silence everyone because no one will talk on a big call like that with big whigs on the phone...On the survey this year I guess they want to be rated super low on not wanting honest feedback from their sales professionals
 






But didn't you know that this is Customer Based Selling. No feedback from reps and shut up and do what we want you to. Also, post-call is don't give us any additional feedback because we know best in the home office. Field Reps know nothing...CBS all the way baby! Bonnell, thanks for bringing this model to our company!
 






This program sucks compared to Focalin XR who has 1/4 of the market share we do...what gives...we are the only viable company out there and we could continue to smash the field with good reps, good studies, and a good coupon program. This coupon program will slow things down and we will not grow share as quickly.

Also, why did someone say we no longer can use these as an access strategy?
 






They prefaced the conference call that the new Coupon Program would not be:

1) these are not to be used as an access strategy tool (why not? we were trained on this in the past)
2) not to help people out with a co-pay on average of $36 (oh really, this is the way it was rolled out to us last time)
3) no free component with it because that costs too much $ (we had free 30 day coupons for Adderal XR for the life of the product)
4) can't be used for Medicaid (big mistake because this helps with titration and switches)
5) can only be used for $60 max towards a cash pay patient (even though a script of Vyvanse is about $175 and a cash pay patient will no longer pay $115 when it was $80-$90 before)

They rolled this out because they knew that reps would respond with these types of responses. Just get on with it. The program sucks and I think they know it deep inside but had to so much spin on this one that the ball would go right off the rim. Just realize that everyone out there has to deal with. Shut your mouths at the meeting because they don't really want to hear your feedback. Be happy you have a job and know that the days of good coupons are over.
 






I love how there was all this laughing going on in the calls between everyone at the corporate office when there was swearing going on the other end of the line while our phones were on mute, while they rolled out the worst coupon program Shire has ever had. Vyvanse Marketing Team needs to start talking to the Intuniv Team...seems like Intuniv Team gets it and listens to what we need while Vyvanse Marketing Team always does the exact opposite...Hey Julie Mann, you may want to ask Nick Stuppell how he has done such a good job over with Intuniv because you just made a huge mistake with this new program.
 






Well let's see....If the average co-pay is 36 dollars and a patient uses a 50% that would drop the price to 18 dollars...Now picture a patient that is living on 30-40k a year, gas prices are through the roof and they now use their "new" co-pay card and boom! 12 dollars extra please....The patient will say, nope, not paying it, put me on generic and pay 5 dollars.
It will happen, and it will happen more than they think...I love their line "patients valued vyvanse enough to pay the extra amount...ah ya right, the patients that you were paying for feedback...

And one more thing...Every rep will get like 50 total. Did they forget that we increased our call universe to 90...I don't know if they know, but that is an increase of providers that need coupons...What a joke
 






They are giving us a small amount of coupons because they don't want any redemption period. Rememeber the conference call..."You guys got too many redemptions so the company lost a lot of bottom line revenue." Therefore, don't utilize coupons going forward because you will lose the company $. Also, they won't have to worry about utilization of this coupon program because there won't be any.
 






At least we will have cool stands for the coupons even if the coupons are sub-par! Also, an incredible new BRC program so that we can send in all of these cards that are going to get redeemed.

Let me help the corporate office with this one, 0% redemption rate on this whole program for the whole country! Take that research and shove it!
 






That is interesting they are penalizing for redemptions. JM fired reps for various reasons, including not getting enough coupons of Vyvanse redeemed. Now, she's rallying against redemption. How did she end up at corporate anyway?
 






Yeah they are starting to charge reps $6 against their bonus for every card redeemed!

I have no clue how JM got that gig in the corporate office...Of yeah, she fired a whole bunch of good reps. They promote people like that because they are puppets and then they want all of us to be their puppets as well.
 






I heard if you get 0 redemptions 2nd quarter you get $1000 bonus, 3rd Quarter $2000, and 4th Quarter $4000. After that you get a CE on your appraisal, and after that you get promoted to the corporate office. So the key is in all of this is 0 REDEMPTIONS!
 






0 redemptions and you also must send in all 20 BRC cards with those envelopes...If you do that and tell physicians not to use those cards you will be a future shoe in to the corporate office
 






Anonymous said:
They prefaced the conference call that the new Coupon Program would not be:

1) these are not to be used as an access strategy tool (why not? we were trained on this in the past)
2) not to help people out with a co-pay on average of $36 (oh really, this is the way it was rolled out to us last time)
3) no free component with it because that costs too much $ (we had free 30 day coupons for Adderal XR for the life of the product)
4) can't be used for Medicaid (big mistake because this helps with titration and switches)
5) can only be used for $60 max towards a cash pay patient (even though a script of Vyvanse is about $175 and a cash pay patient will no longer pay $115 when it was $80-$90 before)

They rolled this out because they knew that reps would respond with these types of responses. Just get on with it. The program sucks and I think they know it deep inside but had to so much spin on this one that the ball would go right off the rim. Just realize that everyone out there has to deal with. Shut your mouths at the meeting because they don't really want to hear your feedback. Be happy you have a job and know that the days of good coupons are over.
Click to expand...

A big part of this is your first bullet point... This compliance nightmare is a result of the higher ups screw ups of years past and now we backpeddle to beg for mercy to the oig and fda. The fact is that we were instructed to use coupons for access and for obtaining new scripts... Maybe that was a no no...

Also if this isnt a sales organization anymore fine. Just be honest and call us customer service/ compliance reps and be done with it. This type of bs is confusing and sends mixed messages. Are we serious about sales or not? They will fire us for missing sales goals but good reps who know what their territories need to grow are denied resources... Cant have it both ways!
 


















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