VPak is the 2014 Edsel

[Anonymous]

A little back history...Business, Marketing majors and MBA's are probably familiar with this case study. For those not familiar read on.

The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years.

With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market.

But contrary to Ford's internal plans and projections, the Edsel never gained popularity with contemporary American car buyers and sold poorly.

The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.

The very word "Edsel" became a popular symbol for failure.[1]

Sound familiar? VPak is a modern day Edsel.

 

[Anonymous]

A little back history...Business, Marketing majors and MBA's are probably familiar with this case study. For those not familiar read on.

The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years.

With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market.

But contrary to Ford's internal plans and projections, the Edsel never gained popularity with contemporary American car buyers and sold poorly.

The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.

The very word "Edsel" became a popular symbol for failure.[1]

Sound familiar? VPak is a modern day Edsel.

Well, I do appreciate your pontification. But I prefer to think of VK as an also-ran. Better analogy in my humble opinion.

 

[Anonymous]

Since we are employing historical analogies. How about VPak is now Ralph Nader's Chevy Corsair! It self destructs!!!!!!

 

[Anonymous]

Since we are employing historical analogies. How about VPak is now Ralph Nader's Chevy Corsair! It self destructs!!!!!!

Corvair! But right idea.

 

[Anonymous]

it's SIMCOR launch all over again. Or is it TRILIPIX? Lesson learned - we do not launch well at all.

 

[Anonymous]

Since we are employing historical analogies. How about VPak is now Ralph Nader's Chevy Corsair! It self destructs!!!!!!

"Corvair"

 

[Anonymous]

Well, I do appreciate your pontification. But I prefer to think of VK as an also-ran. Better analogy in my humble opinion.

The point is:

Ford: contrary to the company's internal plans and projections, it never gained popularity with it's targeted customers and sold poorly.

AbbVie and VPak: contrary to the company's internal plans and projections, it never gained popularity with it's customers and sold poorly.

Unfortunately we'll lose our jobs over this.

 

[Anonymous]

The point is:

Ford: contrary to the company's internal plans and projections, it never gained popularity with it's targeted customers and sold poorly.

AbbVie and VPak: contrary to the company's internal plans and projections, it never gained popularity with it's customers and sold poorly.

Unfortunately we'll lose our jobs over this.

How could lootzie be so wrong about the appeal of this drug?

 

[Anonymous]

The point is:

Ford: contrary to the company's internal plans and projections, it never gained popularity with it's targeted customers and sold poorly.

AbbVie and VPak: contrary to the company's internal plans and projections, it never gained popularity with it's customers and sold poorly.

Unfortunately we'll lose our jobs over this.

We can replace reps no problem. Replacing VPs and National Sales Directors is a problem.

 

[Anonymous]

We can replace reps no problem. Replacing VPs and National Sales Directors is a problem.

No it's not. There are great executives always looking for their next challenge. The issue is not the rep or even the DM. It's the marketing plan and senior managements bad decision to move with the plan. If the expectation was 7-10 market share then no issues at all.

 

[Anonymous]

No it's not. There are great executives always looking for their next challenge. The issue is not the rep or even the DM. It's the marketing plan and senior managements bad decision to move with the plan. If the expectation was 7-10 market share then no issues at all.

What exec wants to take over this mess?

 

[Anonymous]

How could lootzie be so wrong about the appeal of this drug?

One word:! APEX

 

[Anonymous]

The point is:

Ford: contrary to the company's internal plans and projections, it never gained popularity with it's targeted customers and sold poorly.

AbbVie and VPak: contrary to the company's internal plans and projections, it never gained popularity with it's customers and sold poorly.

Unfortunately we'll lose our jobs over this.

The point is this :
You're a no life loser
Living on CP 24/7/365
Poor Poor Pitiful Fool !

 

[Anonymous]

The point is this :
You're a no life loser
Living on CP 24/7/365
Poor Poor Pitiful Fool !

And UR the pitiful no life loser who reads CP 24/7/365 smh you poor poor pitiful fool. Now get off CP and go back to reading those spreadsheets we send U.

 

[Anonymous]

A little back history...Business, Marketing majors and MBA's are probably familiar with this case study. For those not familiar read on.

The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years.

With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market.

But contrary to Ford's internal plans and projections, the Edsel never gained popularity with contemporary American car buyers and sold poorly.

The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.

The very word "Edsel" became a popular symbol for failure.[1]

Sound familiar? VPak is a modern day Edsel.

IMO you're the Edsel of the human race !

 

[Anonymous]

IMO you're the Edsel of the human race !

Seriously, that's the best you've got. Must be the 5%'er

 

[Anonymous]

You only have one chance to make a first impression. The same goes to drug launches. Put a fork in vpak, it's done, finished, over.

 

[Anonymous]

Seriously, that's the best you've got. Must be the 5%'er

You do live on here, you must admit that. Play On !

 

[Anonymous]

You do live on here, you must admit that. Play On !

You know it! Faking calls and interviewing unlike you checking CP on your phone at HQ all day. You probably eff'd over so many people on your way up that no one is returning your desperate calls. Sucks to be you - stuck with no way out.