Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers

cafead

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  • cafead   Jul 25, 2023 at 10:22: AM
via The details of what X as an “everything app” will entail — and how that might have an impact on marketing — have yet to be shaken out. However, when it comes to initial thoughts on the rebranding effort, several healthcare marketers expressed some level of doubt.

“I would say I have a healthy amount of skepticism,” said Chuck Hemann, president of integrated activation at Real Chemistry, a 2023 MM+M Agency 100 honoree.

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