Tired of the ISI knocking

[Anonymous]

Wow. It truly is amazing how people can be so ignorant. After years of glancing at the ISI messages I am still astonished. Instead of posting questions/answers on cafepharma....go ask several reputable doc's and CEO's. Why would the largest for profit healthcare system keep buying and adding robots as they are doing thousands of procedures. Why will robotically assisted surgery(any company not just ISI) keep growing? Because it's driving more adoption of MIS. Whats changed at Endo/Coviden? new handle, a bit of articulation, less thermal spread...seriously? Saying robotic assisted surgery will go under is like saying in the 80's Apple will never make it selling computers.

You would think after the consolidation of URO, most markets in GYN/GYO, and now GEN people would go....maybe there is some patient/surgeon value to the robot. How long can you keep going....oh its just a marketing tool....great sales strategy...have fun with sellling the "me too" products of the world.

 

[iRobot]

Intuitive's model for selling their robot...fear, illusion, and loaded promises, is going to come back to haunt them.

They have officially jumped the shark by having general surgeons take a simple, quick procedure like a lap chole and having them do it with a robot!

So, Mr. General Surgeon, the procedure will take you 3-4x longer than a lap chole, which does increase the complication rate and anesthesia risk, but hey...IT'S A ROBOT! Everybody's doin' it...and if you don't....well, we'll just use our marketing muscle to crush your practice and send patients to your competition.

When can I sign you up for training???

 

[Anonymous]

You sound like the urologists in 2005, then the GYN's in 2010....The culture has been one of fear...but is changing for better or worse. Like I said...watch and see---again.

I am not saying the way they have sold is the "right" way. However it is working. The busiest general surgeons in the city(1 million+) I live in are now doing single site with it. Same time per procedure and patients are already asking for it.

In 3 years we will be having the same conversation about the next procedure...ISI, Titan, J&J's next robotic assisted device....who knows but it will be this type of platform.

Straight sticks are done.