Thought you might all like this. They think they're the crown jewel at JBI, but you can see the idiocy is everywhere, only a guy like this makes 300k a year.
MY RBD has yours beat by a mile. HE is the most innovative and intelligence-orienetated RBD in the country. I took him to grand rounds at a HUGE account that my academic had gave up on and at the end of it he called out the doctors and asked them to gather around him. Knowing he was a heavy hitter at Janssen they did. He said : Doctors, I know the biologic business for IBD is like major big, but let me ask you this. If a patient so to speaks "fails" Remicade what does he get?
One doctor jumped right in: He gets Humira, right? My RBD showed how impressed he was with an impressed facial expression. Good, he said. Humira. He looked at me and I could tell by his eyes that he was going somewhere with this. Humira, he said again.
Then he spoke again. Or is it Hoo-My-Rah?
The docs looked quizzical. My RBD jumped ahead of them: Or is it Hew-Meer-ay?
The looked even more incredulous. And so was I, glowing with pride.
Or is it Humm-er-uh?
The doctors were hooked. Then my RBD gave them the ah-ha moment they were looking for. Doctors, your patients have enough problems. Some of them are going to the bathroom so many times a day they can't even remember their OWN names, or if they brought in some extra rolls of toilet paper to the bathroom. How do you expect them to remember the name of a drug like Humira. He paused for a second and then he looked back at me and winked.
Or is it he said: Hooooo-um-my-er-aye?
The doctors all nodded in agreement. Some even giggled with the understanding. Doctors, I'm glad you get it. I won't even have to speak it but I WILL. Why confuse a patient with such a confusing drug like Humira when you have a drug that is only pronounced one clear name: Remicade.
And then I couldn't believe what he did. HE CLOSED!
Doctors, when you have a moderate to severe patient come in, and that patient has Crohn's, will you prescribe the only biologic that not only a patient can pronounce, but that works great?
I then saw an entire room of academic and community and fellows physicians nod their heads at the same time. You bet, they yelled together in unison!
I almost made President's club. I probably would of, if my academic had brought my RBD in earlier in the year,. But it's not about awards but teamwork, and my RBD taught me that that very day. We were such a great team. I drove him back to the hotel and he invited me up to his room for a congratulatory bottle of champagne and he gave me a seminar on closing. He is like totally awesome although his wife treats him pretty lousy. She doesn't get him at all. I'm so glad I do.
MY RBD has yours beat by a mile. HE is the most innovative and intelligence-orienetated RBD in the country. I took him to grand rounds at a HUGE account that my academic had gave up on and at the end of it he called out the doctors and asked them to gather around him. Knowing he was a heavy hitter at Janssen they did. He said : Doctors, I know the biologic business for IBD is like major big, but let me ask you this. If a patient so to speaks "fails" Remicade what does he get?
One doctor jumped right in: He gets Humira, right? My RBD showed how impressed he was with an impressed facial expression. Good, he said. Humira. He looked at me and I could tell by his eyes that he was going somewhere with this. Humira, he said again.
Then he spoke again. Or is it Hoo-My-Rah?
The docs looked quizzical. My RBD jumped ahead of them: Or is it Hew-Meer-ay?
The looked even more incredulous. And so was I, glowing with pride.
Or is it Humm-er-uh?
The doctors were hooked. Then my RBD gave them the ah-ha moment they were looking for. Doctors, your patients have enough problems. Some of them are going to the bathroom so many times a day they can't even remember their OWN names, or if they brought in some extra rolls of toilet paper to the bathroom. How do you expect them to remember the name of a drug like Humira. He paused for a second and then he looked back at me and winked.
Or is it he said: Hooooo-um-my-er-aye?
The doctors all nodded in agreement. Some even giggled with the understanding. Doctors, I'm glad you get it. I won't even have to speak it but I WILL. Why confuse a patient with such a confusing drug like Humira when you have a drug that is only pronounced one clear name: Remicade.
And then I couldn't believe what he did. HE CLOSED!
Doctors, when you have a moderate to severe patient come in, and that patient has Crohn's, will you prescribe the only biologic that not only a patient can pronounce, but that works great?
I then saw an entire room of academic and community and fellows physicians nod their heads at the same time. You bet, they yelled together in unison!
I almost made President's club. I probably would of, if my academic had brought my RBD in earlier in the year,. But it's not about awards but teamwork, and my RBD taught me that that very day. We were such a great team. I drove him back to the hotel and he invited me up to his room for a congratulatory bottle of champagne and he gave me a seminar on closing. He is like totally awesome although his wife treats him pretty lousy. She doesn't get him at all. I'm so glad I do.