Thanks Marketing.....

[Anonymous]

Expired Voucher and savings cards, no reprint carriers, and a commercial about a year late!!!!!!

Great planning.

You guys SUCK!!!!!!!!!!!!!!!!!!!!!!!!

 

[Anonymous]

Expired Voucher and savings cards, no reprint carriers, and a commercial about a year late!!!!!!

Vouchers and cards have to have an expiration date-- learn something about accounting principles; try learning the data and selling from the reprint itself, you shouldn't need a Madison Ave glossy; PHRMA has guidance on DTC- want shit faster? Educate your docs faster.

And for the love of god learn something about your industry.

 

[Anonymous]

If you know the industry, you know that "launching" a drug's DTC program almost a year after you already launched isn't going to work. You can't keep re-launching products - you've already lost the physician's interest. Some patients will ask for it based on DTC (if it's aggressive, i.e. testosterone ads - but aggressive is not the Eisai way). You'll see some growth, and then a plateau fairly quickly.

Belviq will slog along - get a little pop from DTC, but it's no blockbuster.