Technology

Quote






Notice the sounds? It's like crickets in here but let's run with your thought for a moment.... technology that drives business.

Outside of some sort of true life saving technology.... Technology does not drive business. Let's discuss DX for a moment. IMHO, it is a great technology but having that in the BTK bag for 5+ years now has not pushed BTK beyond the single digit market share point. In fact, they a retracting in the market space. So, technology does not drive business. Maybe........ maybe if CMS were to truly crack down on the overuse of dual chamber ICD implants for detection/discrimination purposes then maybe physicians would care and BTK might see a windfall in single chamber ICD business.

The reality is high level contract negotiations drive business and BTK is not even invited to play with some of them.
 






anonymous said:
Notice the sounds? It's like crickets in here but let's run with your thought for a moment.... technology that drives business.

Outside of some sort of true life saving technology.... Technology does not drive business. Let's discuss DX for a moment. IMHO, it is a great technology but having that in the BTK bag for 5+ years now has not pushed BTK beyond the single digit market share point. In fact, they a retracting in the market space. So, technology does not drive business. Maybe........ maybe if CMS were to truly crack down on the overuse of dual chamber ICD implants for detection/discrimination purposes then maybe physicians would care and BTK might see a windfall in single chamber ICD business.

The reality is high level contract negotiations drive business and BTK is not even invited to play with some of them.
Click to expand...

This right here.
 












anonymous said:
Notice the sounds? It's like crickets in here but let's run with your thought for a moment.... technology that drives business.

Outside of some sort of true life saving technology.... Technology does not drive business. Let's discuss DX for a moment. IMHO, it is a great technology but having that in the BTK bag for 5+ years now has not pushed BTK beyond the single digit market share point. In fact, they a retracting in the market space. So, technology does not drive business. Maybe........ maybe if CMS were to truly crack down on the overuse of dual chamber ICD implants for detection/discrimination purposes then maybe physicians would care and BTK might see a windfall in single chamber ICD business.

The reality is high level contract negotiations drive business and BTK is not even invited to play with some of them.
Click to expand...

if CMS were to “truly crack down on the overuse”.....look everyone, the wannabe lawyer has changed threads.
 












I think the original poster is spot on.... They acknowledge that BTK has some decent tech in their bags but that tech is not the holy grail that will result in a windfall of business.
 
























Technology is a differentiator for sure, but in the case of BTKs technology, it’s simply not compelling enough for most customers to care… or care enough to break long term contracts with the big three that are much more extensive and seemingly financially beneficial. Let’s be honest, most hospitals/doctors don’t care about offering the best technology for their patients. They’re aiming for “good enough” and that’s what they get from ABT, BSX and MDT.
 






anonymous said:
They’re aiming for “good enough” and that’s what they get from ABT, BSX and MDT.
Click to expand...
By the fact that despite the dismal recall record of the big three, customers stick by them, I’d tend to agree. I’d add quality too. Quality is given lip service but rarely used as a deciding factor in contractural selection. Biotronik sells on technology and quality. Customers for the most part don’t care about either.
 






anonymous said:
By the fact that despite the dismal recall record of the big three, customers stick by them, I’d tend to agree. I’d add quality too. Quality is given lip service but rarely used as a deciding factor in contractural selection. Biotronik sells on technology and quality. Customers for the most part don’t care about either.
Click to expand...

Physicians are loyal to who pays them the most. This has always been true.
 












anonymous said:
By the fact that despite the dismal recall record of the big three, customers stick by them, I’d tend to agree. I’d add quality too. Quality is given lip service but rarely used as a deciding factor in contractural selection. Biotronik sells on technology and quality. Customers for the most part don’t care about either.
Click to expand...

Contractural is an awesome word. Did mommy teach you that
 






anonymous said:
Technology is a differentiator for sure, but in the case of BTKs technology, it’s simply not compelling enough for most customers to care… or care enough to break long term contracts with the big three that are much more extensive and seemingly financially beneficial. Let’s be honest, most hospitals/doctors don’t care about offering the best technology for their patients. They’re aiming for “good enough” and that’s what they get from ABT, BSX and MDT.
Click to expand...

“Most hospitals/doctors don’t care about offering the best technology for their patients. They’re aiming for “good enough”.”
Explains a lot about the mediocre treatment and managers out there at the “big three”.
 












anonymous said:
“Most hospitals/doctors don’t care about offering the best technology for their patients. They’re aiming for “good enough”.”
Explains a lot about the mediocre treatment and managers out there at the “big three”.
Click to expand...

What do managers or the treatment of said managers at the 'big three' have anything to do with that fact that for 99% of their cases doctors are in-fact looking for 'good enough' and not willing to upset the status quo?
 


















Top Bottom
Back
Quote