Syncera anyone?

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Anonymous

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I keep waiting for Smith and Nephew to report actual sales by Syncera in their financial reports and, despite their protestations that it's going great guns and having encountered an occasional report of their activity, have yet to see them close any sales at all. So I am reaching out to you: has anyone actually signed a contract and implemented Syncera? Anybody?

I know it's only been a year but I'm pretty sure they've spent millions to reap thousands.
 












The same chef's in the kitchen that cooked up the flopped soufflé called healthcare systems are still at it. No wonder industry insiders just roll their eyes at the mere mention of S & N. We've become the brunt of the joke told at the water cooler and will only find credibility when someone steps up and buys us.
 
























http://www.mddionline.com/blog/devicetalk/smith-nephew-walking-tightrope-syncera-program-05-18-15

Love the title of this article. Should be "Smith and Nephew's novel Syncera Program Isn't for Anyone." Love the quote, "The program has a few takers, but Morris-Hipkins refuses to identify them." Like me saying, "I have slept with a few supermodels, but I refuse to identify them." I cry bullshit. NAME ONE BONA FIDE CLIENT. Not some hospital system purchasing agent who sent in an RFP; not a surgeon who thought it was interesting until he saw what it was; but a legitimate, name on the bottom line client who is generating consistent revenue for Smith and Nephew. Someone who has bought the inventory and instruments, placed them on the shelves, issued a legitimate PO, signed a contract. ONE.

Oh, and if your pricing is so transparent, why don't you post it online? If you supposedly save $4 million doing 700 total joints a year for three years....that's nearly $2000 per joint procedure. Does that pass the smell test, people, when we know what pricing is for the joint with a rep involved? I smell something, but it isn't savings.
 






Anonymous said:
http://www.mddionline.com/blog/devicetalk/smith-nephew-walking-tightrope-syncera-program-05-18-15

Love the title of this article. Should be "Smith and Nephew's novel Syncera Program Isn't for Anyone." Love the quote, "The program has a few takers, but Morris-Hipkins refuses to identify them." Like me saying, "I have slept with a few supermodels, but I refuse to identify them." I cry bullshit. NAME ONE BONA FIDE CLIENT. Not some hospital system purchasing agent who sent in an RFP; not a surgeon who thought it was interesting until he saw what it was; but a legitimate, name on the bottom line client who is generating consistent revenue for Smith and Nephew. Someone who has bought the inventory and instruments, placed them on the shelves, issued a legitimate PO, signed a contract. ONE.

Oh, and if your pricing is so transparent, why don't you post it online? If you supposedly save $4 million doing 700 total joints a year for three years....that's nearly $2000 per joint procedure. Does that pass the smell test, people, when we know what pricing is for the joint with a rep involved? I smell something, but it isn't savings.
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Rofl. Post of the day on CP.

"Like me saying, 'I have slept with a few supermodels, but I refuse to identify them.'"

Market research be damned. S&N's strategy is throw as much sh*t against the wall and see what sticks. No real innovation here folks. Just a bunch of tired re-treads trying desperately to justify their jobs to the higher ups. The sales force is subsequently tasked with pitching these harebrained schemes to customers with no one in corporate really sure of how its gonna work. Good luck getting any corporate support when you actually convert a customer. The customer inevitably gets burned (again) by S&N, and the sales person looks like dog sh*t in front of the customer.

Rinse, wash, repeat.
 












Anonymous said:
We don't care what you think.
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Couldn't have said it better myself. This is the exact attitude corporate has about it's field employees. You know, the people who actually produce for the company. Remember it takes multiple 'producers' to pay for each 'taker' so keep justifying your job to your over-lords.

Thank christ you're not my Financial Adviser. Best advice, take the 15% discount on the company stock and short that dead dog before the market gets hip to S&N's competitive disadvantage. Once the market realizes there are no suitors for this dead dog, even in the best of market conditions for M&A, the stock will plummet just like sales.
 












Over 1200 views, no one stepping forward with a single bona fide Syncera customer. Don't need a name, just a description of the account. Anything to convince me that Syncera has closed one single account in the entire United States of America. The company just bought a freaking software company to support it for crying out loud. Anyone, anywhere: are there ANY Syncera accounts AT ALL?
 
























I quit when I told you all this was not going to work. Glad I made the move and left laughing at the incompetence. On hole 12 now waiting for what looks like Stryker reps in front of us. No joke. Hopefully you can come up with something that works. Good luck!
 












Anonymous said:
Waht are you hoping to accomplish? Looking for confirmation that you're right? OK, you were right. Now, get back to work!
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That is exactly my point. I want the idiots on high to spend money on recon instead of this bullshit "disruptive business model." We have good products but serious holes in our portfolio and no plan to address them. Sell the company please!
 






After reviewing all of the marketing propaganda it's obvious S&N is run by fools who have no understanding of how the market works or where it is going. The Syncera website is layered with crap on top of crap. All they really need is one slide that says "We will fire our reps and give you a better price if you give us business." This ill-founded strategy is nothing more than an act of desperation by a clueless leadership team hellbent on destroying what they can't comprehend. Please, please sell the company while there are still interested buyers and something worth buying.
 






The only hospital Syncera has is in Eastern Tenn. What is laughable about it is we actually cannibalized surgeons already using our products and supposedly no other competitive Docs are going to switch. In essence we just reduced our own revenue by 40-50%. Seems like sound business metrics to me. NOT !
 






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