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This company just doesn't get it. It's not about "messaging" or how often a rep visits an account. It's about how we can make things more efficient for a customer and how we can create fewer headaches for patients and accounts. How about asking "how many recent billing issues have you had, and what were they" or "what can your rep do to make your job of identifying risk easier"

You know, real world stuff. Not asking how often they see someone or when they were in there last.

Clueless.